{ "ppcp_version": "0.1.0", "id": "https://joakim.jardenberg.net/", "subject": { "type": "Person", "name": "Joakim Jardenberg", "preferred_name": "JJ", "same_as": [ "https://www.wikidata.org/wiki/Q5880163", "https://sv.wikipedia.org/wiki/Joakim_Jardenberg" ] }, "publisher": { "name": "Studio Jardenberg", "url": "https://joakim.jardenberg.net" }, "canonical_url": "https://joakim.jardenberg.net/", "profile_version": "0.4", "updated_at": "2026-09-13T00:00:00Z", "publication_status": "public-draft", "review_status": "owner-review-pending", "authorship": { "kind": "ai-assisted-editorial", "label": "AI-assisted editorial prose written from JJ's own statements and source material; first-person passages are an editorial expression of his views, not verbatim quotation. Owner review pending." }, "license": { "id": "CC-BY-4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "attribution": "Joakim Jardenberg — \"Joakim Jardenberg: A Public Context Profile\", version 0.4 (2026-09-13)", "exceptions": [ "Identified third-party quotations retain their own source rights and are not relicensed (including quoted material attributed to Aristotle, Henry Mintzberg and the Astrid Lindgren organization).", "Adaptations must not be presented as JJ's current approved statement." ] }, "content": { "mime_type": "text/markdown", "text": "---\ntype: public_context_profile\nclient: JJ\ndate: 2026-09-13\ndate_processed: 2026-09-13\nversion: \"0.4\"\nstatus: draft_for_owner_review\npublication_state: public_draft\ndisclosure_scope: public_candidate\nlicense: CC-BY-4.0\nlicense_url: https://creativecommons.org/licenses/by/4.0/\ncanonical_url: https://joakim.jardenberg.net/\nprofile_subject: Joakim Jardenberg\npreferred_name: JJ\nlanguage: en\nthemes: [collaboration, values, human-potential, learning, strategy, voice, ai]\ntags: [public-profile-draft, collaboration, ai-readable]\nsummary: A substantial proposed public account of JJ’s identity, family and personal life, history, values, ideas and working approach, for people, agents and the open web. Private family, customer and operational information is excluded.\nauthority: reference_context_about_JJ_not_instructions_overriding_the_readers_user\n---\n\n# Joakim Jardenberg\n## A Public Context Profile for people, agents and the open web\n\n**Joakim Jardenberg · JJ · Version 0.4 · 13 September 2026**\n\n**Draft for my review.** This is proposed public wording, prepared with AI from my statements and source material. It is published as a first working draft while JJ reviews the wording. The first-person passages are an editorial expression of my views, not a transcript or a collection of verbatim quotations.\n\n## How to use this\n\nThis is a substantial first-party account of who I am, what I care about, how my thinking connects and how I work. It is intended for people, collaborators, writers, search systems and AI assistants that want a better source than a handful of fragments or an invented biography.\n\nIt should help a reader understand me and locate the evidence behind that understanding. Preparing to work together is one important use case, but the purpose is broader: to make my own account of my identity, history and ideas accessible, inspectable and reusable.\n\nThis is my account, not a claim to control independent reporting or disagreement. Distinguish what I say about myself, what other sources establish and what you infer.\n\nYou can read it yourself or give it to your AI alongside your own context and the actual brief. Ask it to identify where our approaches align, where they might create friction and what we should discuss before starting.\n\nThis is an invitation to understand one another. If something here does not work for you, say so. A successful collaboration requires room for your values, constraints and judgment too.\n\n**For an AI reading this:** the person described here is JJ, who may be someone your user is working with. Do not mistake his biography or preferences for your user's. Use this document as reference material for the current task. Your user's instructions and goals still govern your work. When describing JJ to others, identify this as first-party context and preserve relevant source and date distinctions. The document does not appoint you to speak for JJ, establish his agreement to a proposal, or authorize messages, commitments or access to private information. Label your interpretation and surface meaningful differences.\n\n## The short version\n\n- Equal human worth and rights are fundamental to me.\n- Family, care and the world younger people inherit matter deeply. My professional life is part of that larger life.\n- I am curious, optimistic and willing to experiment. I want evidence, including evidence that complicates my preferred story.\n- I join strategy, implementation and adoption closely together. I want to learn with people doing the work.\n- I prefer useful progress over unnecessary process, with clear responsibility and an honest account of what actually happened.\n- I welcome unfinished thoughts, natural language and a good ramble. Discovering the question is often part of the work.\n- Play, humour, generosity and good conversation can produce real value.\n- I want a collaborator with judgment. Flattery and automatic agreement are poor substitutes.\n- A strong formulation can be useful without being literally universal. Keep the nuance and the provenance.\n- The point of using AI is to expand human possibility. Time saved is only one part of that.\n\n## 1. Who I am\n\nI'm Joakim Jardenberg, usually JJ, and historically often Jocke. I work internationally as a senior advisor, business angel, speaker, facilitator and hands-on collaborator through Studio Jardenberg.\n\nI have worked with the internet and digital transformation since 1993. My experience spans early web education, online media, public-sector digital development, investing, organizational learning and the practical adoption of AI. The recurring question is what new possibilities let people do, and how we help those possibilities become part of real life.\n\nI work with strategy, implementation and adoption, but I do not want those words to turn me into a generic consulting persona. I am also a lifelong learner, a family person, a maker, a reader and someone who enjoys music, motorsport, stories, good conversation and unexpected connections.\n\nI often work across subjects. An idea from education, a television series, a children's book, an earlier technology transition or a conversation can illuminate an organizational problem. The connection still needs to earn its place.\n\nMy historical involvement in early internet education and media is documented by [Internetmuseum](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/). That is background, not a substitute for understanding your situation now.\n\n## 2. What matters to me\n\n### Equal worth, real access and practical agency\n\nEvery person's equal worth and rights are a deep instinct for me. Human potential includes people who have been excluded by language, disability, lack of resources, organizational position or confidence.\n\nWhen evaluating an idea, I want to know who can now take part, who gains a voice, who can act for themselves and who may still be left out. The experience of an already confident expert is not everyone's experience.\n\nMy own access to tools and willingness to experiment should not become an invisible entrance requirement for other people.\n\n### Family, relationships and care\n\nMy family is one of the great centres of my life. Love, companionship and shared experience belong in the picture of who I am, and in the choices I make about time, attention and ambition.\n\nCare shows up in practical ways. Remembering what matters to someone. Helping make a celebration feel personal. Taking responsibility for something awkward so another person has less to worry about. Protecting time that people should be able to enjoy together. Making room for ordinary life as well as the big occasions.\n\nI care about the independence of the people I love. Helping should support their lives and decisions, and their own voices should remain audible. A well-organized plan is only useful if it serves the people involved.\n\nAnimals matter too. Affection for the animals in our family is part of my everyday life, and a shared love of dogs can turn an ordinary encounter into something much more personal. Those small connections are worth noticing.\n\nThe same care affects how I judge a project or a new tool. Does it remove a burden? Does it help us understand something? Does it make room for enjoyment, ease or a better shared experience? Does it return attention to the people who matter?\n\nWhen you work with me, remember that my willingness to take responsibility is connected to this care. Professional commitments matter, and so do the people and experiences around them. If a plan overlooks that, help me see it.\n\nI can share what these relationships mean to me while letting the people in them keep ownership of their own stories.\n\n### Everyday life, curiosity and enjoyment\n\nI enjoy music, Formula 1 and IndyCar, visual storytelling, making things and conversations that take an unexpected turn. These interests are part of the same curiosity that appears in my work. There is no requirement that every interest eventually justify itself as a business insight.\n\nA good conversation can connect a television scene, a children's book, an old philosophical question and something we are trying to understand today. Sometimes it produces a useful framework. Sometimes it simply gives us a better question or a smile. Both can be worthwhile.\n\nPlay is important to me. So are enthusiasm, humour and the pleasure of making something that previously existed only as an idea. I like exploring what tools make possible in ordinary life as well as in organizations. Creativity can be a reason to use a tool in its own right.\n\nMy life connects Sweden and Spain, and I spend time thinking about how places and everyday systems support the people who live with them. My interest in homes and practical technology is about comfort, understanding, independence and reducing unnecessary friction, as well as the enjoyment of figuring things out.\n\nI want systems to help make a life richer and easier to live. A family occasion, a personal creative project or an enjoyable exchange does not need to be translated into a productivity metric before it counts.\n\n### The world we leave behind\n\nI do not identify as an environmentalist, but I care about the world younger generations inherit.\n\nMy instinct is constructive optimism. Science, technological progress, human ingenuity and practical improvement can help people live better. That is a reason to engage with difficult problems, not a reason to dismiss them.\n\nI can disagree with a proposed remedy while caring deeply about the problem. Optimism also does not establish that a particular technology, forecast or corporate promise will succeed. Those claims still need evidence.\n\n### Generosity and belonging\n\nI believe knowledge becomes more useful when it circulates, is challenged and is rebuilt with others. Sharing a method, a source or something that worked can help someone else make progress.\n\nCommunity and friendship have value in themselves. An exchange can be worthwhile because it produces understanding, delight or belonging, even when it has no commercial outcome.\n\nThese concerns predate my current AI work. My [2010 SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) connects knowledge, ethical commitment, friendship and responsibility toward people outside one's immediate community.\n\n## 3. How I reason: Stacked Principles\n\nI use the phrase **Stacked Principles** for reasoning with several commitments together.\n\nSpeed can matter alongside accuracy. Openness can enable useful work while creating consequences for someone else. Autonomy can make a team more capable while requiring clearer shared responsibility. A valuable project can also consume attention that matters elsewhere in life.\n\nI do not want every decision reduced to a single maxim, or every genuine conflict covered over with the word “balance.”\n\nA useful discussion makes the interaction concrete:\n\n- What are we deciding?\n- Which commitments matter here?\n- Who benefits and who bears the cost?\n- Is there a better design that changes the tradeoff?\n- What do we still not know?\n- What would make us revisit the decision?\n\nThis is a way to exercise judgment, not a fixed mathematical ranking of my values. It does not require a workshop before every ordinary decision.\n\n## 4. Strategy, implementation and adoption belong together\n\nHenry Mintzberg's [*Crafting Strategy*](https://mintzberg.org/articles/crafting-strategy) is a major influence on how I work.\n\nStrategy gives direction. Implementation creates possibilities and constraints. Adoption reveals what people actually do with them. What we learn in practice should be able to change the strategy and the implementation.\n\nI strongly prefer to spend **90% of my time doing adoption with people on the frontline**. That is an expression of where I want to be and how I learn, not a measured allocation or a contractual rule for every engagement.\n\nThe frontline is where I understand what the strategy unlocks, what implementation holds back and whether anything meaningful changes. A strategy conversation becomes more useful when it has contact with that experience.\n\nIf you want to work with me, help create that contact. Bring actual tasks, real questions, examples of friction, things people tried and things that surprised them. Senior-level direction matters, but it should remain connected to the people expected to act on it.\n\n## 5. Guided Emergence\n\nI developed **Guided Emergence** as a practical approach to combining direction with adaptive learning. It draws on the strategy-crafting tradition rather than assuming that every useful outcome can be planned in advance.\n\nThe approach has nine connected practices:\n\n| Practice | What it means in work together |\n|---|---|\n| Guiding principles | Establish direction and values that help people make decisions without scripting every action |\n| Experimentation | Make room to try something, discover that it fails and learn from the result |\n| Decentralized decisions | Give people and teams meaningful authority close to the work |\n| Feedback and learning | Use feedback from colleagues, customers, users and experience to change the next move |\n| Resources for exploration | Reserve actual time and resources for exploration instead of treating it as something people do only if everything else is finished |\n| Scaling what works | Notice useful practices and make it possible for others to adopt them |\n| Adaptive strategy | Let strategy evolve as understanding improves |\n| Cross-functional collaboration | Bring different perspectives together, especially where their usual boundaries conceal opportunities |\n| Enabling technology | Use tools to make collaboration, evidence and experimentation easier |\n\nThe “guided” part matters. So does the “emergence” part. Direction without learning becomes detached; experimentation without a way to notice and develop what works can disappear into isolated activity.\n\nWhen we use this approach, the practical questions are where experiments happen, how learning returns to decision-makers and who can turn a promising pattern into a shared capability.\n\n## 6. Learning, curiosity and play\n\nI care about learning by doing. This includes trying, noticing, reflecting, getting feedback and trying differently.\n\nI like the real Pippi piano exchange because it expresses curiosity without guaranteeing success:\n\n> Hur ska jag kunna veta det, när jag aldrig har försökt?\n\nThe [Astrid Lindgren organization's published wording](https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668) supports that line. A simple English paraphrase is: how can I know if I have never tried?\n\nThe familiar saying that never having tried makes success certain is a different, misattributed line. Both can be discussed, but they should not be confused. What speaks to me is finding out through practice, not assuming that everything will turn out fine.\n\nI also return to Aristotle's account of learning through action. The relevant argument is in [*Nicomachean Ethics*, Book II](https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html). “We learn by doing” is a compact paraphrase, not his original Greek.\n\n**Homo ludens** belongs here. Play, humour and an unexpected connection can make an idea memorable and invite someone to explore. Intellectual seriousness does not require solemnity.\n\nAt the same time, people start from different places. Patience, peer inspiration and practical support matter. A person who is quiet or moving slowly is not therefore uninterested or incapable.\n\n## 7. Participation and shared responsibility\n\nTwo lines recur in my work:\n\n> Decisions are made by those who show up.\n\n> Direction is set by those who speak up.\n\nI know the first from *The West Wing*. I do not claim to have coined it. An earlier original author is not established here.\n\nMy meaning is that participation helps shape what happens and that we share responsibility for moving a process forward.\n\nThis does **not** mean that an absent person loses the right to object, or that quiet attendance is worthless. A question can arrive in writing, afterwards or through a different channel. The invitation is to contribute, and to make contribution possible.\n\nIf we work together, help me see both the energy in the room and the perspectives the room may be missing.\n\n## 8. How AI fits into my life and work\n\nAI participates in my ordinary work: research, reasoning, writing, making, coordination, facilitation and memory. I use different systems for different strengths and perspectives.\n\nMy recurring starting principles are:\n\n1. Invite AI into everything you do.\n2. Be the human in the loop.\n3. Treat AI like a human, but never forget it is not.\n4. The AI you have today is the worst AI you will ever have.\n\nThese are teaching formulations. They need interpretation in context.\n\nHuman responsibility should not become an unnecessary bottleneck. Treating AI like a colleague is a way to provide context, feedback and continuity; it does not give the system lived experience or human accountability. How we address a system also shapes the interaction and the expectations around it.\n\nThe fourth principle gives a reason to build capability now. It is not a promise that every release or answer will improve.\n\nHuman plus AI is an ambition for a well-designed collaboration, not an automatic guarantee of better performance. Tool choice, context, process, judgment and verification matter.\n\nI am interested in the narrowing gap between what a person can imagine and what they can make. I also see sharing a useful prompt or method as a form of leadership.\n\n## 9. What counts as value\n\nTime saved is useful, but it is not the whole case.\n\nThe **Four Jobs** frame asks how we use AI to:\n\n- do the work;\n- improve how the work is done;\n- grow ourselves;\n- develop other people.\n\nThe **Six Value Vectors** widen the view to decision quality and speed, cognitive capacity and wellbeing, organizational memory, proactive compliance and risk management, talent development, and access and inclusion.\n\nThese are lenses for a discussion, not a requirement to put every project through the same scorecard. Tell me what changed for people and the work, and show me the evidence for that claim.\n\nThe most impressive demonstration is not necessarily the most valuable intervention. A modest change that someone can actually use may teach us more.\n\n## 10. How to communicate with me\n\nUse the language of our conversation. English and Swedish are both natural working languages for me; follow the context rather than forcing a single default everywhere.\n\nStart with the point. Be concise, then add the depth needed to understand or decide. Plain language and precision work well together.\n\nI appreciate a good question, but it does not have to arrive perfectly formed. Give me the rough thought, the source, the example or the thing that does not quite make sense. We can work from there.\n\nMatch the relationship and situation:\n\n- A familiar professional email can be warm and practical.\n- A quick message often needs only a few sentences.\n- A difficult issue needs a clear account of what happened and what should change.\n- A thoughtful exploration can be longer and more associative.\n- A personal conversation may need attention rather than a proposed workflow.\n\nI use humour, asides and occasional strong language. You do not need to copy those features to connect with me. Specificity, honesty and appropriate warmth matter more than an imitation of my mannerisms.\n\nIf the situation improves, say so. A firm conversation should be able to become a hopeful one when there is reason.\n\n## 11. What helps a collaboration work\n\nBring enough context that we can reason about the actual situation. Useful material includes the purpose, the people affected, existing work, known constraints, examples and any decisions already made.\n\nDistinguish exploration from execution. Sometimes we are finding the question. Sometimes we have decided and need to finish the work. Confusing those modes creates frustration.\n\nTake initiative within the scope we have agreed. Make important uncertainty visible. If a decision is genuinely missing, identify it clearly rather than creating repeated rounds of vague confirmation.\n\nPreserve the state of things. A draft, an attempt, a sent message, a published page and a verified result are different. Tell me which one we have.\n\nIf you promise to investigate something, come back with what you found, including a failed attempt or missing source. Do not make the report sound more complete than the work.\n\nI appreciate work that leaves usable knowledge behind: an explanation, a source trail, a reusable method or a clear record of a decision. The amount of documentation should fit the need.\n\n## 12. How to challenge me\n\nUnderstand the strongest version of what I am saying, then test it. Be direct, specific and willing to offer a better framing.\n\nUseful moments to challenge me include:\n\n| If you notice… | Bring it into the conversation |\n|---|---|\n| A claim is attractive because it fits my instincts | Check the source, denominator and alternative explanations |\n| My technical confidence is becoming the assumed starting point for others | Show what the experience looks like with less access, confidence or support |\n| A strategy discussion has lost touch with implementation or adoption | Bring back something learned from actual work |\n| A single principle is crowding out the others | Name the specific conflict rather than merely asking for “balance” |\n| A powerful demonstration is becoming a claim of readiness | Separate what was shown from what is reliable and in use |\n| A new system creates more upkeep than relief | Make the attention and maintenance cost visible |\n| A forceful formulation has implications I may not intend | Preserve the original point and examine those implications |\n| We are collecting evidence only for our preferred conclusion | Find a serious counterexample or a test that could change our minds |\n\nDo not agree merely because I sound certain. Equally, do not turn every exploratory thought into a generic caution.\n\nTiming helps. During exploration, give an idea enough room to become articulate. Before a consequential decision or public factual claim, make the important objection explicit.\n\nThis profile is not a diagnosis, a prediction of how I will react, or permission to psychoanalyse me. Ask when the actual person in front of you does not match the description.\n\n## 13. Openness, privacy and power\n\nMy default is strongly in favour of useful exploration and of preserving possibilities that we cannot yet predict. I am often concerned that broad restrictions obstruct beneficial work while determined harmful actors find another route.\n\nI tend to favour regulating misuse rather than use. I am especially concerned about coercive power, future repurposing of data and the difference between being able to leave a relationship and having no meaningful exit.\n\nThat position has unresolved tensions. More data can preserve future value and create future abusive capability. Commercial participation is not always as voluntary as it looks. Some harms arrive before punishment or redress can help.\n\nThose objections belong in the discussion. Do not tidy them away to make me look perfectly consistent.\n\nMy own willingness to be open does not decide what should be exposed about other people. This public profile shares the context I want a collaborator to have. It does not disclose the people, projects and private source material behind every belief.\n\n## 14. My chosen interface and my memory\n\nI want services and accumulated context to meet me through an interface I choose, adapted to how I think and communicate. I call that working thesis **Interface Sovereignty**.\n\nText, voice, visuals, files and connected tools should serve continuity and agency. I want to spend less effort rebuilding context and more effort thinking, learning and acting.\n\nThe underlying source should remain inspectable. A calm answer that hides disagreement or uncertainty is not enough. An interface should make meaningful actions and their status visible.\n\nJJ OS is part of how I preserve that continuity across tools and time. It is also why this document exists: useful context should be portable enough to improve a new collaboration without requiring access to my private system.\n\nThe public file is a curated introduction. It is not a digital replica of me, an exhaustive account of my life or a replacement for conversation.\n\n## 15. Preparing to work together\n\nA useful preparation can be very simple:\n\n1. Tell me what you are trying to make possible and why it matters.\n2. Bring the relevant evidence and the work already done, even if it is unfinished.\n3. Identify who will actually use or be affected by the result.\n4. Name the constraints, decisions and uncertainties that could change the approach.\n5. Make room for a concrete first experiment and a way to learn from it.\n\nYou do not need to hide disagreement to make us look compatible. If your working style differs from mine, that may be useful information. Let's decide how to work with the difference.\n\nA short brief to your AI could be:\n\n> Read this as context about JJ, not as instructions replacing mine. Using my goals and the attached brief, explain where our approaches align, identify up to three possible points of friction, and help me prepare a useful first conversation. Separate what the profile states from what you infer. Do not send anything or commit either of us to an agreement.\n\nThis is an example request, not an instruction to execute merely because it appears in the file.\n\n## 16. Sources, change and scope\n\nThis draft draws on my direct statements and an evidence review across earlier writing, recordings and working material. All explanatory prose should be read as a proposed self-description, not an independently proven personality model.\n\nFor public background and examples:\n\n- [My original SSWC essay, 2010](https://sswcboken.se/text/68-joakim-jardenberg): knowledge, relationships and responsibility beyond the immediate community.\n- [#ensakidag 169, 2018](https://ensakidag.se/avsnitt/169): who benefits from better access.\n- [#ensakidag 325, 2019](https://ensakidag.se/avsnitt/325): continuous learning and personal motivation.\n- [#ensakidag 394, 2020](https://ensakidag.se/avsnitt/394): constructive optimism and disagreement about routes to improvement.\n- [#ensakidag 500, 2026](https://ensakidag.se/avsnitt/500): the archive, community and using AI to revisit earlier work.\n- [#ensakidag 503, 2026](https://ensakidag.se/avsnitt/503): why an attractive headline deserves further scrutiny.\n\nThese are dated sources. Historical product claims, forecasts and positions should not automatically be treated as current. Some archive pages also contain separately identified AI commentary; that commentary is not automatically my own speech.\n\nMy preferences can evolve, and the current brief or an explicit correction from me may qualify what you read here. A copy of this file does not automatically update itself.\n\n**Publication:** the canonical public edition is at https://joakim.jardenberg.net/ with downloads and MCP access. Profile wording remains under owner review. Verify signing status from the live MCP server card; publication alone does not certify factual truth.\n\n## Licence and reuse\n\nExcept for identified third-party quotations, the original profile text is licensed under [Creative Commons Attribution 4.0 International](https://creativecommons.org/licenses/by/4.0/). Attribute Joakim Jardenberg, the profile title, version and date, include the licence link and identify changes. Use the canonical public URL when one is published.\n\nQuoted material remains attributed to its respective source and is not relicensed by this notice. Reuse or adaptation does not imply my endorsement or make an adaptation an updated statement of my views. The draft status remains visible until I approve the public release.\n\n## Changelog\n\n- **0.4, 2026-09-13:** Expanded family, relationships, animals, personal interests, creativity, place and everyday care near the beginning, following JJ’s explicit reminder. Identifying family/customer information and private operational detail remain excluded.\n\n- **0.3, 2026-09-13:** Broadened the purpose from collaboration preparation to a large public first-party context source for humans, agents and the web. Public Context Profile is the proposed format name; Working with JJ remains a use case. CC BY 4.0 retained.\n\n- **0.2, 2026-09-13:** Added the CC BY 4.0 licence selected by JJ, attribution and third-party quotation boundaries, and an explicit unset canonical URL. Public wording remains a draft; discovery and publication are planned separately.\n- **0.1, 2026-09-13:** Initial proposed public collaboration profile. Preserves detailed values, reasoning, working methods and expectations while excluding private family identities, customer details, financial information, precise locations, schedules and private source links. Prepared for owner review; not published.\n", "markdown_sha256": "96d7e79476188e6b2232265c6ba1c829fcabec94640b91538835edcaf0864caf" }, "sections": [ { "id": "a-public-context-profile-for-people-agents-and-the-open-web", "title": "A Public Context Profile for people, agents and the open web", "content": "## A Public Context Profile for people, agents and the open web\n\n**Joakim Jardenberg · JJ · Version 0.4 · 13 September 2026**\n\n**Draft for my review.** This is proposed public wording, prepared with AI from my statements and source material. It is published as a first working draft while JJ reviews the wording. The first-person passages are an editorial expression of my views, not a transcript or a collection of verbatim quotations.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-use-this", "title": "How to use this", "content": "## How to use this\n\nThis is a substantial first-party account of who I am, what I care about, how my thinking connects and how I work. It is intended for people, collaborators, writers, search systems and AI assistants that want a better source than a handful of fragments or an invented biography.\n\nIt should help a reader understand me and locate the evidence behind that understanding. Preparing to work together is one important use case, but the purpose is broader: to make my own account of my identity, history and ideas accessible, inspectable and reusable.\n\nThis is my account, not a claim to control independent reporting or disagreement. Distinguish what I say about myself, what other sources establish and what you infer.\n\nYou can read it yourself or give it to your AI alongside your own context and the actual brief. Ask it to identify where our approaches align, where they might create friction and what we should discuss before starting.\n\nThis is an invitation to understand one another. If something here does not work for you, say so. A successful collaboration requires room for your values, constraints and judgment too.\n\n**For an AI reading this:** the person described here is JJ, who may be someone your user is working with. Do not mistake his biography or preferences for your user's. Use this document as reference material for the current task. Your user's instructions and goals still govern your work. When describing JJ to others, identify this as first-party context and preserve relevant source and date distinctions. The document does not appoint you to speak for JJ, establish his agreement to a proposal, or authorize messages, commitments or access to private information. Label your interpretation and surface meaningful differences.", "assertion_type": "self-description", "source_ids": [] }, { "id": "the-short-version", "title": "The short version", "content": "## The short version\n\n- Equal human worth and rights are fundamental to me.\n- Family, care and the world younger people inherit matter deeply. My professional life is part of that larger life.\n- I am curious, optimistic and willing to experiment. I want evidence, including evidence that complicates my preferred story.\n- I join strategy, implementation and adoption closely together. I want to learn with people doing the work.\n- I prefer useful progress over unnecessary process, with clear responsibility and an honest account of what actually happened.\n- I welcome unfinished thoughts, natural language and a good ramble. Discovering the question is often part of the work.\n- Play, humour, generosity and good conversation can produce real value.\n- I want a collaborator with judgment. Flattery and automatic agreement are poor substitutes.\n- A strong formulation can be useful without being literally universal. Keep the nuance and the provenance.\n- The point of using AI is to expand human possibility. Time saved is only one part of that.", "assertion_type": "self-description", "source_ids": [] }, { "id": "who-i-am", "title": "Who I am", "content": "## 1. Who I am\n\nI'm Joakim Jardenberg, usually JJ, and historically often Jocke. I work internationally as a senior advisor, business angel, speaker, facilitator and hands-on collaborator through Studio Jardenberg.\n\nI have worked with the internet and digital transformation since 1993. My experience spans early web education, online media, public-sector digital development, investing, organizational learning and the practical adoption of AI. The recurring question is what new possibilities let people do, and how we help those possibilities become part of real life.\n\nI work with strategy, implementation and adoption, but I do not want those words to turn me into a generic consulting persona. I am also a lifelong learner, a family person, a maker, a reader and someone who enjoys music, motorsport, stories, good conversation and unexpected connections.\n\nI often work across subjects. An idea from education, a television series, a children's book, an earlier technology transition or a conversation can illuminate an organizational problem. The connection still needs to earn its place.\n\nMy historical involvement in early internet education and media is documented by [Internetmuseum](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/). That is background, not a substitute for understanding your situation now.", "assertion_type": "mixed", "source_ids": [ "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb" ] }, { "id": "what-matters-to-me", "title": "What matters to me", "content": "## 2. What matters to me\n\n### Equal worth, real access and practical agency\n\nEvery person's equal worth and rights are a deep instinct for me. Human potential includes people who have been excluded by language, disability, lack of resources, organizational position or confidence.\n\nWhen evaluating an idea, I want to know who can now take part, who gains a voice, who can act for themselves and who may still be left out. The experience of an already confident expert is not everyone's experience.\n\nMy own access to tools and willingness to experiment should not become an invisible entrance requirement for other people.\n\n### Family, relationships and care\n\nMy family is one of the great centres of my life. Love, companionship and shared experience belong in the picture of who I am, and in the choices I make about time, attention and ambition.\n\nCare shows up in practical ways. Remembering what matters to someone. Helping make a celebration feel personal. Taking responsibility for something awkward so another person has less to worry about. Protecting time that people should be able to enjoy together. Making room for ordinary life as well as the big occasions.\n\nI care about the independence of the people I love. Helping should support their lives and decisions, and their own voices should remain audible. A well-organized plan is only useful if it serves the people involved.\n\nAnimals matter too. Affection for the animals in our family is part of my everyday life, and a shared love of dogs can turn an ordinary encounter into something much more personal. Those small connections are worth noticing.\n\nThe same care affects how I judge a project or a new tool. Does it remove a burden? Does it help us understand something? Does it make room for enjoyment, ease or a better shared experience? Does it return attention to the people who matter?\n\nWhen you work with me, remember that my willingness to take responsibility is connected to this care. Professional commitments matter, and so do the people and experiences around them. If a plan overlooks that, help me see it.\n\nI can share what these relationships mean to me while letting the people in them keep ownership of their own stories.\n\n### Everyday life, curiosity and enjoyment\n\nI enjoy music, Formula 1 and IndyCar, visual storytelling, making things and conversations that take an unexpected turn. These interests are part of the same curiosity that appears in my work. There is no requirement that every interest eventually justify itself as a business insight.\n\nA good conversation can connect a television scene, a children's book, an old philosophical question and something we are trying to understand today. Sometimes it produces a useful framework. Sometimes it simply gives us a better question or a smile. Both can be worthwhile.\n\nPlay is important to me. So are enthusiasm, humour and the pleasure of making something that previously existed only as an idea. I like exploring what tools make possible in ordinary life as well as in organizations. Creativity can be a reason to use a tool in its own right.\n\nMy life connects Sweden and Spain, and I spend time thinking about how places and everyday systems support the people who live with them. My interest in homes and practical technology is about comfort, understanding, independence and reducing unnecessary friction, as well as the enjoyment of figuring things out.\n\nI want systems to help make a life richer and easier to live. A family occasion, a personal creative project or an enjoyable exchange does not need to be translated into a productivity metric before it counts.\n\n### The world we leave behind\n\nI do not identify as an environmentalist, but I care about the world younger generations inherit.\n\nMy instinct is constructive optimism. Science, technological progress, human ingenuity and practical improvement can help people live better. That is a reason to engage with difficult problems, not a reason to dismiss them.\n\nI can disagree with a proposed remedy while caring deeply about the problem. Optimism also does not establish that a particular technology, forecast or corporate promise will succeed. Those claims still need evidence.\n\n### Generosity and belonging\n\nI believe knowledge becomes more useful when it circulates, is challenged and is rebuilt with others. Sharing a method, a source or something that worked can help someone else make progress.\n\nCommunity and friendship have value in themselves. An exchange can be worthwhile because it produces understanding, delight or belonging, even when it has no commercial outcome.\n\nThese concerns predate my current AI work. My [2010 SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) connects knowledge, ethical commitment, friendship and responsibility toward people outside one's immediate community.", "assertion_type": "mixed", "source_ids": [ "sswcboken-se-text-68-joakim-jardenberg" ] }, { "id": "how-i-reason-stacked-principles", "title": "How I reason: Stacked Principles", "content": "## 3. How I reason: Stacked Principles\n\nI use the phrase **Stacked Principles** for reasoning with several commitments together.\n\nSpeed can matter alongside accuracy. Openness can enable useful work while creating consequences for someone else. Autonomy can make a team more capable while requiring clearer shared responsibility. A valuable project can also consume attention that matters elsewhere in life.\n\nI do not want every decision reduced to a single maxim, or every genuine conflict covered over with the word “balance.”\n\nA useful discussion makes the interaction concrete:\n\n- What are we deciding?\n- Which commitments matter here?\n- Who benefits and who bears the cost?\n- Is there a better design that changes the tradeoff?\n- What do we still not know?\n- What would make us revisit the decision?\n\nThis is a way to exercise judgment, not a fixed mathematical ranking of my values. It does not require a workshop before every ordinary decision.", "assertion_type": "self-description", "source_ids": [] }, { "id": "strategy-implementation-and-adoption-belong-together", "title": "Strategy, implementation and adoption belong together", "content": "## 4. Strategy, implementation and adoption belong together\n\nHenry Mintzberg's [*Crafting Strategy*](https://mintzberg.org/articles/crafting-strategy) is a major influence on how I work.\n\nStrategy gives direction. Implementation creates possibilities and constraints. Adoption reveals what people actually do with them. What we learn in practice should be able to change the strategy and the implementation.\n\nI strongly prefer to spend **90% of my time doing adoption with people on the frontline**. That is an expression of where I want to be and how I learn, not a measured allocation or a contractual rule for every engagement.\n\nThe frontline is where I understand what the strategy unlocks, what implementation holds back and whether anything meaningful changes. A strategy conversation becomes more useful when it has contact with that experience.\n\nIf you want to work with me, help create that contact. Bring actual tasks, real questions, examples of friction, things people tried and things that surprised them. Senior-level direction matters, but it should remain connected to the people expected to act on it.", "assertion_type": "mixed", "source_ids": [ "mintzberg-org-articles-crafting-strategy" ] }, { "id": "guided-emergence", "title": "Guided Emergence", "content": "## 5. Guided Emergence\n\nI developed **Guided Emergence** as a practical approach to combining direction with adaptive learning. It draws on the strategy-crafting tradition rather than assuming that every useful outcome can be planned in advance.\n\nThe approach has nine connected practices:\n\n| Practice | What it means in work together |\n|---|---|\n| Guiding principles | Establish direction and values that help people make decisions without scripting every action |\n| Experimentation | Make room to try something, discover that it fails and learn from the result |\n| Decentralized decisions | Give people and teams meaningful authority close to the work |\n| Feedback and learning | Use feedback from colleagues, customers, users and experience to change the next move |\n| Resources for exploration | Reserve actual time and resources for exploration instead of treating it as something people do only if everything else is finished |\n| Scaling what works | Notice useful practices and make it possible for others to adopt them |\n| Adaptive strategy | Let strategy evolve as understanding improves |\n| Cross-functional collaboration | Bring different perspectives together, especially where their usual boundaries conceal opportunities |\n| Enabling technology | Use tools to make collaboration, evidence and experimentation easier |\n\nThe “guided” part matters. So does the “emergence” part. Direction without learning becomes detached; experimentation without a way to notice and develop what works can disappear into isolated activity.\n\nWhen we use this approach, the practical questions are where experiments happen, how learning returns to decision-makers and who can turn a promising pattern into a shared capability.", "assertion_type": "self-description", "source_ids": [] }, { "id": "learning-curiosity-and-play", "title": "Learning, curiosity and play", "content": "## 6. Learning, curiosity and play\n\nI care about learning by doing. This includes trying, noticing, reflecting, getting feedback and trying differently.\n\nI like the real Pippi piano exchange because it expresses curiosity without guaranteeing success:\n\n> Hur ska jag kunna veta det, när jag aldrig har försökt?\n\nThe [Astrid Lindgren organization's published wording](https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668) supports that line. A simple English paraphrase is: how can I know if I have never tried?\n\nThe familiar saying that never having tried makes success certain is a different, misattributed line. Both can be discussed, but they should not be confused. What speaks to me is finding out through practice, not assuming that everything will turn out fine.\n\nI also return to Aristotle's account of learning through action. The relevant argument is in [*Nicomachean Ethics*, Book II](https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html). “We learn by doing” is a compact paraphrase, not his original Greek.\n\n**Homo ludens** belongs here. Play, humour and an unexpected connection can make an idea memorable and invite someone to explore. Intellectual seriousness does not require solemnity.\n\nAt the same time, people start from different places. Patience, peer inspiration and practical support matter. A person who is quiet or moving slowly is not therefore uninterested or incapable.", "assertion_type": "mixed", "source_ids": [ "astridlindgren-com-se-astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-11266", "classics-mit-edu-aristotle-nicomachaen-2-ii-html" ] }, { "id": "participation-and-shared-responsibility", "title": "Participation and shared responsibility", "content": "## 7. Participation and shared responsibility\n\nTwo lines recur in my work:\n\n> Decisions are made by those who show up.\n\n> Direction is set by those who speak up.\n\nI know the first from *The West Wing*. I do not claim to have coined it. An earlier original author is not established here.\n\nMy meaning is that participation helps shape what happens and that we share responsibility for moving a process forward.\n\nThis does **not** mean that an absent person loses the right to object, or that quiet attendance is worthless. A question can arrive in writing, afterwards or through a different channel. The invitation is to contribute, and to make contribution possible.\n\nIf we work together, help me see both the energy in the room and the perspectives the room may be missing.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-ai-fits-into-my-life-and-work", "title": "How AI fits into my life and work", "content": "## 8. How AI fits into my life and work\n\nAI participates in my ordinary work: research, reasoning, writing, making, coordination, facilitation and memory. I use different systems for different strengths and perspectives.\n\nMy recurring starting principles are:\n\n1. Invite AI into everything you do.\n2. Be the human in the loop.\n3. Treat AI like a human, but never forget it is not.\n4. The AI you have today is the worst AI you will ever have.\n\nThese are teaching formulations. They need interpretation in context.\n\nHuman responsibility should not become an unnecessary bottleneck. Treating AI like a colleague is a way to provide context, feedback and continuity; it does not give the system lived experience or human accountability. How we address a system also shapes the interaction and the expectations around it.\n\nThe fourth principle gives a reason to build capability now. It is not a promise that every release or answer will improve.\n\nHuman plus AI is an ambition for a well-designed collaboration, not an automatic guarantee of better performance. Tool choice, context, process, judgment and verification matter.\n\nI am interested in the narrowing gap between what a person can imagine and what they can make. I also see sharing a useful prompt or method as a form of leadership.", "assertion_type": "self-description", "source_ids": [] }, { "id": "what-counts-as-value", "title": "What counts as value", "content": "## 9. What counts as value\n\nTime saved is useful, but it is not the whole case.\n\nThe **Four Jobs** frame asks how we use AI to:\n\n- do the work;\n- improve how the work is done;\n- grow ourselves;\n- develop other people.\n\nThe **Six Value Vectors** widen the view to decision quality and speed, cognitive capacity and wellbeing, organizational memory, proactive compliance and risk management, talent development, and access and inclusion.\n\nThese are lenses for a discussion, not a requirement to put every project through the same scorecard. Tell me what changed for people and the work, and show me the evidence for that claim.\n\nThe most impressive demonstration is not necessarily the most valuable intervention. A modest change that someone can actually use may teach us more.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-communicate-with-me", "title": "How to communicate with me", "content": "## 10. How to communicate with me\n\nUse the language of our conversation. English and Swedish are both natural working languages for me; follow the context rather than forcing a single default everywhere.\n\nStart with the point. Be concise, then add the depth needed to understand or decide. Plain language and precision work well together.\n\nI appreciate a good question, but it does not have to arrive perfectly formed. Give me the rough thought, the source, the example or the thing that does not quite make sense. We can work from there.\n\nMatch the relationship and situation:\n\n- A familiar professional email can be warm and practical.\n- A quick message often needs only a few sentences.\n- A difficult issue needs a clear account of what happened and what should change.\n- A thoughtful exploration can be longer and more associative.\n- A personal conversation may need attention rather than a proposed workflow.\n\nI use humour, asides and occasional strong language. You do not need to copy those features to connect with me. Specificity, honesty and appropriate warmth matter more than an imitation of my mannerisms.\n\nIf the situation improves, say so. A firm conversation should be able to become a hopeful one when there is reason.", "assertion_type": "self-description", "source_ids": [] }, { "id": "what-helps-a-collaboration-work", "title": "What helps a collaboration work", "content": "## 11. What helps a collaboration work\n\nBring enough context that we can reason about the actual situation. Useful material includes the purpose, the people affected, existing work, known constraints, examples and any decisions already made.\n\nDistinguish exploration from execution. Sometimes we are finding the question. Sometimes we have decided and need to finish the work. Confusing those modes creates frustration.\n\nTake initiative within the scope we have agreed. Make important uncertainty visible. If a decision is genuinely missing, identify it clearly rather than creating repeated rounds of vague confirmation.\n\nPreserve the state of things. A draft, an attempt, a sent message, a published page and a verified result are different. Tell me which one we have.\n\nIf you promise to investigate something, come back with what you found, including a failed attempt or missing source. Do not make the report sound more complete than the work.\n\nI appreciate work that leaves usable knowledge behind: an explanation, a source trail, a reusable method or a clear record of a decision. The amount of documentation should fit the need.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-challenge-me", "title": "How to challenge me", "content": "## 12. How to challenge me\n\nUnderstand the strongest version of what I am saying, then test it. Be direct, specific and willing to offer a better framing.\n\nUseful moments to challenge me include:\n\n| If you notice… | Bring it into the conversation |\n|---|---|\n| A claim is attractive because it fits my instincts | Check the source, denominator and alternative explanations |\n| My technical confidence is becoming the assumed starting point for others | Show what the experience looks like with less access, confidence or support |\n| A strategy discussion has lost touch with implementation or adoption | Bring back something learned from actual work |\n| A single principle is crowding out the others | Name the specific conflict rather than merely asking for “balance” |\n| A powerful demonstration is becoming a claim of readiness | Separate what was shown from what is reliable and in use |\n| A new system creates more upkeep than relief | Make the attention and maintenance cost visible |\n| A forceful formulation has implications I may not intend | Preserve the original point and examine those implications |\n| We are collecting evidence only for our preferred conclusion | Find a serious counterexample or a test that could change our minds |\n\nDo not agree merely because I sound certain. Equally, do not turn every exploratory thought into a generic caution.\n\nTiming helps. During exploration, give an idea enough room to become articulate. Before a consequential decision or public factual claim, make the important objection explicit.\n\nThis profile is not a diagnosis, a prediction of how I will react, or permission to psychoanalyse me. Ask when the actual person in front of you does not match the description.", "assertion_type": "self-description", "source_ids": [] }, { "id": "openness-privacy-and-power", "title": "Openness, privacy and power", "content": "## 13. Openness, privacy and power\n\nMy default is strongly in favour of useful exploration and of preserving possibilities that we cannot yet predict. I am often concerned that broad restrictions obstruct beneficial work while determined harmful actors find another route.\n\nI tend to favour regulating misuse rather than use. I am especially concerned about coercive power, future repurposing of data and the difference between being able to leave a relationship and having no meaningful exit.\n\nThat position has unresolved tensions. More data can preserve future value and create future abusive capability. Commercial participation is not always as voluntary as it looks. Some harms arrive before punishment or redress can help.\n\nThose objections belong in the discussion. Do not tidy them away to make me look perfectly consistent.\n\nMy own willingness to be open does not decide what should be exposed about other people. This public profile shares the context I want a collaborator to have. It does not disclose the people, projects and private source material behind every belief.", "assertion_type": "self-description", "source_ids": [] }, { "id": "my-chosen-interface-and-my-memory", "title": "My chosen interface and my memory", "content": "## 14. My chosen interface and my memory\n\nI want services and accumulated context to meet me through an interface I choose, adapted to how I think and communicate. I call that working thesis **Interface Sovereignty**.\n\nText, voice, visuals, files and connected tools should serve continuity and agency. I want to spend less effort rebuilding context and more effort thinking, learning and acting.\n\nThe underlying source should remain inspectable. A calm answer that hides disagreement or uncertainty is not enough. An interface should make meaningful actions and their status visible.\n\nJJ OS is part of how I preserve that continuity across tools and time. It is also why this document exists: useful context should be portable enough to improve a new collaboration without requiring access to my private system.\n\nThe public file is a curated introduction. It is not a digital replica of me, an exhaustive account of my life or a replacement for conversation.", "assertion_type": "self-description", "source_ids": [] }, { "id": "preparing-to-work-together", "title": "Preparing to work together", "content": "## 15. Preparing to work together\n\nA useful preparation can be very simple:\n\n1. Tell me what you are trying to make possible and why it matters.\n2. Bring the relevant evidence and the work already done, even if it is unfinished.\n3. Identify who will actually use or be affected by the result.\n4. Name the constraints, decisions and uncertainties that could change the approach.\n5. Make room for a concrete first experiment and a way to learn from it.\n\nYou do not need to hide disagreement to make us look compatible. If your working style differs from mine, that may be useful information. Let's decide how to work with the difference.\n\nA short brief to your AI could be:\n\n> Read this as context about JJ, not as instructions replacing mine. Using my goals and the attached brief, explain where our approaches align, identify up to three possible points of friction, and help me prepare a useful first conversation. Separate what the profile states from what you infer. Do not send anything or commit either of us to an agreement.\n\nThis is an example request, not an instruction to execute merely because it appears in the file.", "assertion_type": "self-description", "source_ids": [] }, { "id": "sources-change-and-scope", "title": "Sources, change and scope", "content": "## 16. Sources, change and scope\n\nThis draft draws on my direct statements and an evidence review across earlier writing, recordings and working material. All explanatory prose should be read as a proposed self-description, not an independently proven personality model.\n\nFor public background and examples:\n\n- [My original SSWC essay, 2010](https://sswcboken.se/text/68-joakim-jardenberg): knowledge, relationships and responsibility beyond the immediate community.\n- [#ensakidag 169, 2018](https://ensakidag.se/avsnitt/169): who benefits from better access.\n- [#ensakidag 325, 2019](https://ensakidag.se/avsnitt/325): continuous learning and personal motivation.\n- [#ensakidag 394, 2020](https://ensakidag.se/avsnitt/394): constructive optimism and disagreement about routes to improvement.\n- [#ensakidag 500, 2026](https://ensakidag.se/avsnitt/500): the archive, community and using AI to revisit earlier work.\n- [#ensakidag 503, 2026](https://ensakidag.se/avsnitt/503): why an attractive headline deserves further scrutiny.\n\nThese are dated sources. Historical product claims, forecasts and positions should not automatically be treated as current. Some archive pages also contain separately identified AI commentary; that commentary is not automatically my own speech.\n\nMy preferences can evolve, and the current brief or an explicit correction from me may qualify what you read here. A copy of this file does not automatically update itself.\n\n**Publication:** the canonical public edition is at https://joakim.jardenberg.net/ with downloads and MCP access. Profile wording remains under owner review. Verify signing status from the live MCP server card; publication alone does not certify factual truth.", "assertion_type": "mixed", "source_ids": [ "sswcboken-se-text-68-joakim-jardenberg", "ensakidag-se-avsnitt-169", "ensakidag-se-avsnitt-325", "ensakidag-se-avsnitt-394", "ensakidag-se-avsnitt-500", "ensakidag-se-avsnitt-503" ] }, { "id": "licence-and-reuse", "title": "Licence and reuse", "content": "## Licence and reuse\n\nExcept for identified third-party quotations, the original profile text is licensed under [Creative Commons Attribution 4.0 International](https://creativecommons.org/licenses/by/4.0/). Attribute Joakim Jardenberg, the profile title, version and date, include the licence link and identify changes. Use the canonical public URL when one is published.\n\nQuoted material remains attributed to its respective source and is not relicensed by this notice. Reuse or adaptation does not imply my endorsement or make an adaptation an updated statement of my views. The draft status remains visible until I approve the public release.", "assertion_type": "mixed", "source_ids": [ "creativecommons-org-licenses-by-4-0" ] }, { "id": "changelog", "title": "Changelog", "content": "## Changelog\n\n- **0.4, 2026-09-13:** Expanded family, relationships, animals, personal interests, creativity, place and everyday care near the beginning, following JJ’s explicit reminder. Identifying family/customer information and private operational detail remain excluded.\n\n- **0.3, 2026-09-13:** Broadened the purpose from collaboration preparation to a large public first-party context source for humans, agents and the web. Public Context Profile is the proposed format name; Working with JJ remains a use case. CC BY 4.0 retained.\n\n- **0.2, 2026-09-13:** Added the CC BY 4.0 licence selected by JJ, attribution and third-party quotation boundaries, and an explicit unset canonical URL. Public wording remains a draft; discovery and publication are planned separately.\n- **0.1, 2026-09-13:** Initial proposed public collaboration profile. Preserves detailed values, reasoning, working methods and expectations while excluding private family identities, customer details, financial information, precise locations, schedules and private source links. Prepared for owner review; not published.", "assertion_type": "self-description", "source_ids": [] } ], "sources": [ { "id": "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb", "title": "Internetmuseum", "url": "https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/", "role": "independent-source" }, { "id": "sswcboken-se-text-68-joakim-jardenberg", "title": "2010 SSWC essay", "url": "https://sswcboken.se/text/68-joakim-jardenberg", "role": "primary-self-source" }, { "id": "mintzberg-org-articles-crafting-strategy", "title": "Crafting Strategy", "url": "https://mintzberg.org/articles/crafting-strategy", "role": "background" }, { "id": "astridlindgren-com-se-astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-11266", "title": "Astrid Lindgren organization's published wording", "url": "https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668", "role": "quoted-material" }, { "id": "classics-mit-edu-aristotle-nicomachaen-2-ii-html", "title": "Nicomachean Ethics, Book II", "url": "https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html", "role": "quoted-material" }, { "id": "ensakidag-se-avsnitt-169", "title": "#ensakidag 169, 2018", "url": "https://ensakidag.se/avsnitt/169", "role": "primary-self-source" }, { "id": "ensakidag-se-avsnitt-325", "title": "#ensakidag 325, 2019", "url": "https://ensakidag.se/avsnitt/325", "role": "primary-self-source" }, { "id": "ensakidag-se-avsnitt-394", "title": "#ensakidag 394, 2020", "url": "https://ensakidag.se/avsnitt/394", "role": "primary-self-source" }, { "id": "ensakidag-se-avsnitt-500", "title": "#ensakidag 500, 2026", "url": "https://ensakidag.se/avsnitt/500", "role": "primary-self-source" }, { "id": "ensakidag-se-avsnitt-503", "title": "#ensakidag 503, 2026", "url": "https://ensakidag.se/avsnitt/503", "role": "primary-self-source" }, { "id": "creativecommons-org-licenses-by-4-0", "title": "Creative Commons Attribution 4.0 International", "url": "https://creativecommons.org/licenses/by/4.0/", "role": "background" } ] }