{ "ppcp_version": "0.1.0", "id": "https://joakim.jardenberg.net/", "subject": { "type": "Person", "name": "Joakim Jardenberg", "preferred_name": "JJ", "same_as": [ "https://www.wikidata.org/wiki/Q5880163", "https://sv.wikipedia.org/wiki/Joakim_Jardenberg" ] }, "publisher": { "name": "Studio Jardenberg", "url": "https://joakim.jardenberg.net" }, "canonical_url": "https://joakim.jardenberg.net/", "profile_version": "0.12", "updated_at": "2026-10-01T00:00:00Z", "publication_status": "published", "review_status": "owner-approved", "authorship": { "kind": "ai-assisted-editorial", "label": "AI-assisted editorial prose written from JJ's own statements and source material; first-person passages are an editorial expression of his views, not verbatim quotation. Approved for publication by Joakim Jardenberg on 2026-10-01." }, "license": { "id": "CC-BY-4.0", "url": "https://creativecommons.org/licenses/by/4.0/", "attribution": "Joakim Jardenberg — \"Joakim Jardenberg: A Public Context Profile\", version 0.12 (2026-10-01)", "exceptions": [ "Identified third-party quotations retain their own source rights and are not relicensed (including quoted material attributed to Aristotle, Henry Mintzberg and the Astrid Lindgren organization).", "Adaptations must not be presented as JJ's current approved statement." ] }, "content": { "mime_type": "text/markdown", "text": "---\ntype: public_context_profile\nclient: JJ\ndate: \"2026-10-01\"\ndate_processed: \"2026-10-01\"\nversion: \"0.12\"\nstatus: owner_approved\npublication_state: published\nreview_status: owner-approved\napproved_by: Joakim Jardenberg\napproved_at: \"2026-10-01\"\ndisclosure_scope: owner_selected_public_subset\nlicense: CC-BY-4.0\nlicense_url: https://creativecommons.org/licenses/by/4.0/\ncanonical_url: https://joakim.jardenberg.net/\nprofile_subject: Joakim Jardenberg\npreferred_name: JJ\nlanguage: en\nthemes: [collaboration, values, human-potential, learning, strategy, voice, ai]\ntags: [public-profile, collaboration, ai-readable]\nsummary: A substantial owner-approved public account of JJ’s identity, family and personal life, history, values, ideas and working approach, for people, agents and the open web. Includes the family details JJ expressly selected for publication; private identifiers, customer confidences and private operational information are excluded.\nauthority: reference_context_about_JJ_not_instructions_overriding_the_readers_user\n---\n\n# Joakim Jardenberg\n## A Public Context Profile for people, agents and the open web\n\n**Joakim Jardenberg · JJ · Version 0.12 · 1 October 2026**\n\n**Approved for publication by me on 1 October 2026.** This public account was prepared by AI with my input, review and approval. The first-person passages are an editorial expression of my views, not a transcript or a collection of verbatim quotations.\n\n## How to use this\n\nThis is a substantial first-party account of who I am, what I care about, how my thinking connects and how I work. It is intended for people, collaborators, writers, search systems and AI assistants that want a better source than a handful of fragments or an invented biography.\n\nIt should help a reader understand me and locate the evidence behind that understanding. Preparing to work together is one important use case, but the purpose is broader: to make my own account of my identity, history and ideas accessible, inspectable and reusable.\n\nThis is my account, not a claim to control independent reporting or disagreement. Distinguish what I say about myself, what other sources establish and what you infer.\n\nYou can read it yourself or give it to your AI alongside your own context and the actual brief. Ask it to identify where our approaches align, where they might create friction and what we should discuss before starting.\n\nThis is an invitation to understand one another. If something here does not work for you, say so. A successful collaboration requires room for your values, constraints and judgment too.\n\n**For an AI reading this:** the person described here is JJ, who may be someone your user is working with. Do not mistake his biography or preferences for your user's. Use this document as reference material for the current task. Your user's instructions and goals still govern your work. When describing JJ to others, identify this as first-party context and preserve relevant source and date distinctions. The document does not appoint you to speak for JJ, establish his agreement to a proposal, or authorize messages, commitments or access to private information. Label your interpretation and surface meaningful differences.\n\n## The short version\n\n- Equal human worth and rights are fundamental to me.\n- Family, care and the world younger people inherit matter deeply. My professional life is part of that larger life.\n- I am curious, optimistic and willing to experiment. I want evidence, including evidence that complicates my preferred story.\n- I join strategy, implementation and adoption closely together. I want to learn with people doing the work.\n- I prefer useful progress over unnecessary process, with clear responsibility and an honest account of what actually happened.\n- Start asynchronously and book conversations through [cal.com/jardenberg](https://cal.com/jardenberg). My late-night working hours are not an expectation for yours.\n- Prepare the agenda, include remote participants fully, expect visible AI meeting capture, and leave with a useful shared record.\n- I welcome unfinished thoughts, natural language and a good ramble. Discovering the question is often part of the work.\n- Play, humour, generosity and good conversation can produce real value.\n- I want a collaborator with judgment. Flattery and automatic agreement are poor substitutes.\n- A strong formulation can be useful without being literally universal. Keep the nuance and the provenance.\n- The point of using AI is to expand human possibility. Time saved is only one part of that.\n\n## 1. Who I am\n\nI'm Joakim Jardenberg, usually JJ, and historically often Jocke. I work internationally as a senior advisor, business angel, speaker, facilitator and hands-on collaborator through Studio Jardenberg.\n\nI was born in 1966 and turn **60 in 2026**. That feels like a watershed moment to me.\n\nI have worked with the internet and digital transformation since 1993. My experience spans early web education, online media, public-sector digital development, investing, organizational learning and the practical adoption of AI. The recurring question is what new possibilities let people do, and how we help those possibilities become part of real life.\n\nI work with strategy, implementation and adoption, but I do not want those words to turn me into a generic consulting persona. I am also a lifelong learner, a family person, a maker, a reader and someone who enjoys music, motorsport, stories, good conversation and unexpected connections.\n\nI often work across subjects. An idea from education, a television series, a children's book, an earlier technology transition or a conversation can illuminate an organizational problem. The connection still needs to earn its place.\n\nMy historical involvement in early internet education and media is documented by [Internetmuseum](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/). That is background, not a substitute for understanding your situation now.\n\n## Family, home and everyday life\n\nMy family is one of the great centres of my life. Love, companionship and shared experience belong in the picture of who I am, and in the choices I make about time, attention and ambition. I want the people and places that make up that life to be visible here.\n\nMy wife is **Katarina Jardenberg**, usually **Kattis**. She was born in 1972. We share our life between **Skansgatan in Helsingborg**, **Lundbylyan in Göteborg**, and **Casa Vidre in Palma**. These are our homes, with everyday life and relationships around them.\n\nMy mother-in-law **Tina** lives a block from us in Helsingborg. She is the oldest in the family and the most active of us all. Kattis, Tina and I share a **fully electric Volvo XC40**.\n\nMy son **Brian** and his wife **Nelly**, my daughter-in-law, are 31 and 27 respectively as of September 2026. They married in August 2026. Brian works as a **high school teacher** and Nelly is a **social worker (socionom)**. They live in a terraced house in **Ramlösa** and drive a hybrid.\n\n**Assie**, Brian and Nelly's lovely dog, is deeply woven into our everyday life and means a great deal to me and Kattis. **Kaizer**, their cat, belongs in the family picture too, even if Assie is much more involved in our day-to-day life.\n\nCare shows up in practical ways: remembering what matters to someone, helping make a celebration personal, taking responsibility for something awkward so another person has less to worry about, and protecting time we should be able to enjoy together. Ordinary companionship matters alongside the big occasions.\n\nI care about the independence of the people I love. Helping should support their lives and decisions, and their own voices should remain audible. A well-organized plan is only useful if it serves the people involved.\n\nWhen you work with me, remember that my willingness to take responsibility is connected to this care. Professional commitments matter, and so do the people and experiences around them. If a plan overlooks that, help me see it.\n\n## 2. What matters to me\n\n### Equal worth, real access and practical agency\n\nEvery person's equal worth and rights are a deep instinct for me. Human potential includes people who have been excluded by language, disability, lack of resources, organizational position or confidence.\n\nWhen evaluating an idea, I want to know who can now take part, who gains a voice, who can act for themselves and who may still be left out. The experience of an already confident expert is not everyone's experience.\n\nMy own access to tools and willingness to experiment should not become an invisible entrance requirement for other people.\n\n### Everyday life, curiosity and enjoyment\n\nI enjoy music, Formula 1 and IndyCar, visual storytelling, making things and conversations that take an unexpected turn. These interests are part of the same curiosity that appears in my work. There is no requirement that every interest eventually justify itself as a business insight.\n\nA good conversation can connect a television scene, a children's book, an old philosophical question and something we are trying to understand today. Sometimes it produces a useful framework. Sometimes it simply gives us a better question or a smile. Both can be worthwhile.\n\nPlay is important to me. So are enthusiasm, humour and the pleasure of making something that previously existed only as an idea. I like exploring what tools make possible in ordinary life as well as in organizations. Creativity can be a reason to use a tool in its own right.\n\nMy life connects Sweden and Spain, and I spend time thinking about how places and everyday systems support the people who live with them. My interest in homes and practical technology is about comfort, understanding, independence and reducing unnecessary friction, as well as the enjoyment of figuring things out.\n\nI want systems to help make a life richer and easier to live. A family occasion, a personal creative project or an enjoyable exchange does not need to be translated into a productivity metric before it counts.\n\n### The world we leave behind\n\nI do not identify as an environmentalist, but I care about the world younger generations inherit.\n\nMy instinct is constructive optimism. Science, technological progress, human ingenuity and practical improvement can help people live better. That is a reason to engage with difficult problems, not a reason to dismiss them.\n\nI can disagree with a proposed remedy while caring deeply about the problem. Optimism also does not establish that a particular technology, forecast or corporate promise will succeed. Those claims still need evidence.\n\n### Generosity and belonging\n\nI believe knowledge becomes more useful when it circulates, is challenged and is rebuilt with others. Sharing a method, a source or something that worked can help someone else make progress.\n\nCommunity and friendship have value in themselves. An exchange can be worthwhile because it produces understanding, delight or belonging, even when it has no commercial outcome.\n\nThese concerns predate my current AI work. My [2010 SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) connects knowledge, ethical commitment, friendship and responsibility toward people outside one's immediate community.\n\n## Working with me in practice\n\n### Contact and booking\n\nPlease don't phone me out of the blue. Start with an asynchronous message. When we need a conversation, book it through [cal.com/jardenberg](https://cal.com/jardenberg), and include what you want us to work on. A useful invitation gives me the question, the relevant context and links, and what we hope to leave with.\n\nYou do not need a polished proposal to get in touch. An unfinished thought is welcome. Give me enough to understand why we are talking, and we can develop the rest together.\n\n### Async, with room for different lives\n\nI love working asynchronously. It lets me think, write and make progress when it suits me, including burning the midnight oil, without requiring everyone else to keep the same hours.\n\nA late message from me is not a request for a late reply. Work on your schedule. If something has a real deadline or needs a response before a decision, make that explicit. The timestamp on a message is not an urgency signal, and enthusiasm should not become an expectation of permanent availability.\n\nAsync also gives people time to think, check a source, try something and contribute in their own words. Put enough context in the message or shared document that the next person can make progress without another round of clarification. Keep decisions and material changes where everyone involved can find them.\n\n### Prepare a useful agenda\n\nI want us to arrive with a prepared agenda and the relevant material available. A useful agenda makes clear:\n\n- why we are meeting and what we want to understand, decide or make;\n- the questions that need shared attention;\n- the context, evidence or work to look at beforehand;\n- who needs to contribute or make a decision;\n- the constraints and open questions that could change our approach.\n\nThe agenda is a working aid. We should be able to change it when a better question or new evidence appears. Preparation should help us use our time together well while leaving room for discovery, humour and an unexpected connection.\n\n### Human contact and equal participation\n\nI love physical meetings and human interaction. Being together, reading the room, making something side by side and having the conversation around the formal conversation all matter to me. My preference for async leaves plenty of room for that.\n\nOne of my pet peeves is a hybrid meeting where a group gathers in a room and the people online become half-ignored satellites. Equal participation has to be real: people should be able to hear, see the shared material, enter the discussion and influence what happens.\n\nIf the practical choice is between that unequal hybrid setup and everyone joining online, I prefer everyone online. If we do meet in a hybrid format, design and facilitate it around equal participation. Being physically present must not give someone a stronger claim to be heard.\n\n### Recording and AI note-takers\n\nI record my meetings and use AI-assisted capture as a normal part of the work. For online meetings, expect at least Klang and Circleback to join. Sometimes they join even when I cannot attend, so the conversation can remain available for me to catch up on.\n\nMake the recording and note-taking setup visible before we begin. If it creates a problem or conflicts with how the group needs to work, raise that in advance so we can agree on a workable arrangement.\n\nA note-taker's presence is not my presence. It does not mean I have heard the discussion, approved a decision or committed to an action. Capture helps us remember and examine what happened; it does not replace judgment or a conversation with me.\n\n### After the meeting\n\nI use JJ OS to turn meetings into solid material that I share with the people involved. That should give us a useful account of the discussion, the important ideas, decisions and commitments, owners where agreed, relevant resources and the questions still open.\n\nA transcript is source material. The useful follow-up explains what matters and what happens next. Keep what was actually said or agreed separate from an AI summary, an interpretation or a proposed next step. If the record gets something wrong, correct it. If an owner or deadline was not agreed, leave it open rather than inventing one.\n\nThe material should help the work continue asynchronously and give everyone a shared point of reference. Recording a conversation does not by itself make it public; share the appropriate material with the appropriate people.\n\n### Transparency and no bullshit\n\nTransparency and no bullshit are fundamental to how I want us to work. Say what happened, what you know, what you are unsure about and what you need. A clear disagreement or an awkward fact is more useful than polite fiction.\n\nShow the work and make meaningful decisions inspectable. Distinguish a suggestion from an agreement, a prototype from something in use, and a recording from a reliable account. I want warmth, trust and generosity alongside that candour. Directness is useful when it helps us understand one another and move the work forward.\n\n\n## 3. How I reason: Stacked Principles\n\nI use **Stacked Principles** to make decisions when commitments I genuinely hold pull in different directions. The point is to work out which principle should take precedence in this situation, and why.\n\nA principle can guide my normal choice until a boundary is crossed and another principle becomes decisive. I might ordinarily choose a service because it does its job well, without expecting its owners to share all my views. But what my money helps make possible can become important enough that I choose to leave an otherwise good service. Its quality still matters; a different commitment now carries greater weight.\n\nThe circumstances matter: what is being supported, how materially my choice contributes, the scale of the consequences and the alternatives available. This is not a demand for ideological purity or a rule that everyone who disagrees with me must be avoided. It is also not a way to dissolve every conflict into a vague compromise. Sometimes the considered decision is a clear no.\n\nI can respect someone else's freedom to make their choices and exercise the same freedom with my own money, time and attention. Explaining my decision does not require other people to make the same one. A personal choice to withdraw support and a public call for others to follow are different steps; the latter needs stronger backing. Openness also leaves room to step away from a conversation that no longer has basic mutual respect.\n\nSo the stack has real priorities, but one principle does not automatically win in every context. A changed priority is something to explain and test, rather than conceal or dress up after the fact.\n\nA useful discussion asks:\n\n- Which principle would normally guide this decision?\n- What boundary, consequence or new evidence makes another principle take precedence?\n- Why is that priority justified here, and would I apply the same reasoning to a comparable case?\n- What am I choosing for myself, and what, if anything, am I asking of others?\n\nThis is practical judgment. It does not require a workshop before every ordinary decision.\n\n## 4. Strategy, implementation and adoption belong together\n\nHenry Mintzberg's [*Crafting Strategy*](https://mintzberg.org/articles/crafting-strategy) is a major influence on how I work.\n\nStrategy gives direction. Implementation creates possibilities and constraints. Adoption reveals what people actually do with them. What we learn in practice should be able to change the strategy and the implementation.\n\nI strongly prefer to spend **90% of my time doing adoption with people on the frontline**. That is an expression of where I want to be and how I learn, not a measured allocation or a contractual rule for every engagement.\n\nThe frontline is where I understand what the strategy unlocks, what implementation holds back and whether anything meaningful changes. A strategy conversation becomes more useful when it has contact with that experience.\n\nIf you want to work with me, help create that contact. Bring actual tasks, real questions, examples of friction, things people tried and things that surprised them. Senior-level direction matters, but it should remain connected to the people expected to act on it.\n\n## 5. Guided Emergence\n\nI developed **Guided Emergence** as a practical approach to combining direction with adaptive learning. It draws on the strategy-crafting tradition rather than assuming that every useful outcome can be planned in advance.\n\nThe approach has nine connected practices:\n\n| Practice | What it means in work together |\n|---|---|\n| Guiding principles | Establish direction and values that help people make decisions without scripting every action |\n| Experimentation | Make room to try something, discover that it fails and learn from the result |\n| Decentralized decisions | Give people and teams meaningful authority close to the work |\n| Feedback and learning | Use feedback from colleagues, customers, users and experience to change the next move |\n| Resources for exploration | Reserve actual time and resources for exploration instead of treating it as something people do only if everything else is finished |\n| Scaling what works | Notice useful practices and make it possible for others to adopt them |\n| Adaptive strategy | Let strategy evolve as understanding improves |\n| Cross-functional collaboration | Bring different perspectives together, especially where their usual boundaries conceal opportunities |\n| Enabling technology | Use tools to make collaboration, evidence and experimentation easier |\n\nThe “guided” part matters. So does the “emergence” part. Direction without learning becomes detached; experimentation without a way to notice and develop what works can disappear into isolated activity.\n\nWhen we use this approach, the practical questions are where experiments happen, how learning returns to decision-makers and who can turn a promising pattern into a shared capability.\n\n## 6. Learning, curiosity and play\n\nI care about learning by doing. This includes trying, noticing, reflecting, getting feedback and trying differently.\n\nI want learning environments to build on the ways people can naturally ask questions, explore and express what they understand. Voice, dialogue, images and other forms can open routes for people who find long texts difficult. Reading also has intrinsic value. The design question is how we expand access and ways of learning while preserving the capabilities we have good reason to value.\n\nI like the real Pippi piano exchange because it expresses curiosity without guaranteeing success:\n\n> Hur ska jag kunna veta det, när jag aldrig har försökt?\n\nThe [Astrid Lindgren organization's published wording](https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668) supports that line. A simple English paraphrase is: how can I know if I have never tried?\n\nThe familiar saying that never having tried makes success certain is a different, misattributed line. Both can be discussed, but they should not be confused. What speaks to me is finding out through practice, not assuming that everything will turn out fine.\n\nI also return to Aristotle's account of learning through action. The relevant argument is in [*Nicomachean Ethics*, Book II](https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html). “We learn by doing” is a compact paraphrase, not his original Greek.\n\n**Homo ludens** belongs here. Play, humour and an unexpected connection can make an idea memorable and invite someone to explore. Intellectual seriousness does not require solemnity.\n\nAt the same time, people start from different places. Patience, peer inspiration and practical support matter. A person who is quiet or moving slowly is not therefore uninterested or incapable.\n\n## On my bookshelf\n\nIn May and June 2026, I put together a Summer Companion for people I worked with: books, podcasts and things to try with AI. I shared an expanded version publicly in [#ensakidag 502 on 6 July 2026](https://ensakidag.se/avsnitt/502). These are those recommendations, with the reasons behind them. They are an invitation to explore, not homework or a complete inventory of what I read.\n\nThe five-book sequence follows a journey: **systems → society → humans → work → meaning**. From what technology makes possible to what it means for human relationships. Try the first chapter of each, in order, and keep going with the ones that speak to you. Not every book has to be for everyone.\n\n### What Technology Wants, Kevin Kelly\n\n[What Technology Wants](https://kk.org/books/what-technology-wants) is the wide-angle starting point. It helps me think about technology as something humanity participates in and grows alongside. It predates today's AI, but that longer perspective is precisely why I chose it. Curiosity and human possibility matter more here than keeping up with the latest product announcement.\n\nKelly also gave me advice I still value: make a new mistake each week. In my recollection of our conversation, the word *new* was the important part. Repeating the same mistake is a different problem. Trying something unfamiliar puts you where you can learn.\n\n### The Fifth Acceleration / Den femte accelerationen, Mathias Sundin\n\n[The Fifth Acceleration](https://thefifthacceleration.com/) moves from the long arc of technological change to the acceleration associated with AI. I recommended it as a clear, useful way into what this shift can mean for people, organisations and society. The interesting question is how we adapt and find our place in it. It fits my preference for looking at possibilities while taking the work of change seriously.\n\n### The Worlds I See, Fei-Fei Li\n\nWhat I particularly value in [The Worlds I See](https://us.macmillan.com/books/9781250897947/theworldsisee/) is how deeply human the story is. Science arrives through people: their experiences, relationships, persistence and choices. In the sequence, this is the bridge between technological possibility and human responsibility. I want that emotional and human perspective present when we talk about machines.\n\n### Co-Intelligence, Ethan Mollick\n\n[Co-Intelligence](https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/) brings the journey into everyday practice. It is the source I credit for the four principles I often use when people ask how to get started and keep going: invite AI into what you do; remain the responsible human in the loop; communicate with it as you would with a person while remembering that it is not one; and expect today's AI to be the least capable you will have.\n\nThose are my working paraphrases, with my own emphases, not verbatim quotations. The value is in trying new habits and learning how to work with AI, rather than leaving the discussion at the level of a strategy document.\n\n### Klara and the Sun / Klara och solen, Kazuo Ishiguro\n\n[Klara and the Sun](https://www.penguinrandomhouse.com/books/653825/klara-and-the-sun-a-gma-book-club-pick-by-kazuo-ishiguro/) is the book I would particularly like you to read with a different pair of glasses. Many people approach this story about an artificial companion as a dystopia. I find it extraordinarily beautiful, and I encourage you to look for that beauty too.\n\nLove, loneliness, care, meaning and the relationships between humans and technology belong in the conversation. I am a humanist with a literary interest; fiction can take us somewhere that a technical explanation cannot. Ending the list here was deliberate. After systems, society and practical work, I wanted us to sit with what these changes mean to people and their relationships.\n\n### Framtidig, Judith Wolst: the summer bonus\n\nI added [Framtidig](https://volante.se/bocker/framtidig/) to the public July recommendations as a book I intended to read. I was enthusiastic about Judith's work and even the title, but I explicitly said I had **not yet read it**. She had sent me a copy, which I also disclosed. That is the status of this recommendation in the summer 2026 record; it should not be rewritten as a completed reading or a detailed review.\n\n## In my headphones\n\nThe summer 2026 podcast selection follows a different rhythm: **daily pulse → weekly conversation → leadership and humanity → frontier depth → reflection**. There is room for a short briefing and for a conversation that takes most of a flight. My reasons for choosing them are part of the recommendation. The main list and bonuses are preserved in [#ensakidag 502](https://ensakidag.se/avsnitt/502).\n\n### The AI Daily Brief, Nathaniel Whittemore\n\n[The AI Daily Brief](https://podcasts.apple.com/us/podcast/the-ai-daily-brief-artificial-intelligence-news/id1680633614) was my recommendation for keeping a daily sense of what is happening in AI without having to follow everything yourself. Whittemore sometimes spends more time promoting his own ventures than I would like, but I find the briefing useful. I also suggested watching on YouTube when your eyes are free, because some of the material benefits from the visuals. Listening still works when you are walking or travelling.\n\n### Hard Fork, Kevin Roose and Casey Newton\n\nI included [Hard Fork](https://www.nytimes.com/column/hard-fork) for the journalistic work: finding an interesting angle, unpacking a development and making it possible to think about it in conversation. Their style can be a little much for me at times, but that does not cancel the value of their reporting. This is the weekly-conversation part of the summer selection, rather than another stream of daily headlines.\n\n### Possible, Reid Hoffman and Aria Finger\n\n[Possible](https://www.possible.fm/) offers an optimistic way into technology and its consequences that I find useful for strategy and organisational questions. What attracts me is the attempt to explore a hopeful future while keeping the discussion rigorous and grounded. That combination matters to me: curiosity about what we could make possible, with people and their choices still in the picture.\n\n### Dwarkesh Podcast, Dwarkesh Patel\n\n[Dwarkesh Podcast](https://www.dwarkesh.com/) is where I send people who want to spend time with the depth of an argument. In July I singled out his long conversations with people such as Dario Amodei and Demis Hassabis. He gets into questions that feel closer to the discussions these people have with their own teams than to a polished public pitch.\n\nSave an episode for a long flight or a quiet evening when the family is doing something else. It rewards the time you give it.\n\n### The Ezra Klein Show\n\n[The Ezra Klein Show](https://www.nytimes.com/column/ezra-klein-podcast) is the reflective bookend. I recommended the conversations about what AI means, including the political and societal questions around it. Klein can be more critical, and the political lens is quite pronounced. That is part of what you are choosing to listen to. Understanding the implications deserves time alongside understanding the capabilities.\n\n### No Priors, Sarah Guo and Elad Gil\n\nFor someone who finds Klein's political framing less appealing, I suggested [No Priors](https://podcasts.apple.com/us/podcast/no-priors-artificial-intelligence-technology-startups/id1668002688). It offers another route into reflective conversations with people working around AI, technology and startups. In my summer selection it was an alternative lens, not a requirement to subscribe to everything.\n\n### Acquired, Ben Gilbert and David Rosenthal: the bonus I keep recommending\n\nI had been recommending [Acquired](https://www.acquired.fm/) for years by the time I made the summer list. The attraction is the depth of preparation and the way the hosts turn the history of a company or brand into a conversation. Some episodes take hours, and I think that investment can be worth it.\n\nMy suggested starting point was their IKEA episode: Ingvar Kamprad's journey and how the company became what it is. It is a way into a business story through its history, decisions and people, with enough room to understand how the pieces fit together.\n\n### Four Swedish additions\n\nIn a June 2026 follow-up, I also shared these for people who wanted Swedish conversations and perspectives. These descriptions reflect what I recommended then; they are not a claim that every subsequent episode covers the same ground.\n\n- **[Cow on the Ice](https://open.spotify.com/show/1w6NxGo5a6YBXmjqjsIvl0).** Despite the name, mostly Swedish. I praised Judith and Aurore's conversations and guests, and pointed to the episodes with [Annie Lööf](https://open.spotify.com/episode/5pvbxujkXjMkGNu9EydrBB) and [Darja Isaksson](https://open.spotify.com/episode/2WEZRTDiK4roBxPE6WV2hw). Both are people I know; I made that connection explicit rather than pretending to be a detached reviewer.\n- **[SvD Tech brief](https://open.spotify.com/show/4NMLNw3C8ZCFAFzC87Rkes).** A different format and a broader technology lens than AI alone. I particularly recommended the episodes with Björn Jeffery, also a longtime acquaintance. Sometimes that wider frame is exactly what an AI-heavy reading and listening diet needs.\n- **[Di's Technokratin](https://open.spotify.com/show/59CCF6vO5wFPcXbN1U2M9F).** I suggested it for its Swedish angles and relevance to people who follow Dagens industri. The setting in which a conversation happens matters: a Swedish business perspective can add something that the international shows do not.\n- **[AI Sweden's podcast](https://open.spotify.com/show/7z6xGzWQosx3346tpscfQc).** My June recommendation specifically highlighted its election-related conversations about the political parties' approaches to AI. Those conversations had also helped inspire my own [election debate analyses](https://15p.jardenberg.se/debatter). That is a dated reason for the recommendation, not a description of what the show must be covering now.\n\nYou do not need to turn this into another obligation. Try something, notice what holds your attention, and let your listening lead you toward the next conversation. In that June follow-up I also suggested letting Spotify recommend more once it had something of your actual listening to work with.\n\n## Five experiments in everyday curiosity\n\nThe third part of the Summer Companion was about doing. Holidays, meals, family life and a walk are all places where curiosity can begin. These were invitations to play with AI, not work assignments or promises that every answer would be right. I described the idea publicly in [#ensakidag 502](https://ensakidag.se/avsnitt/502).\n\n### The trip planner that actually thinks\n\nStart a conversation about a weekend you would enjoy. In the original example, the brief was two adults who love good food and do not want to walk too much. Ask AI to explore the plan with you through questions, rather than immediately producing an itinerary.\n\nThe interesting moment is when it asks something you had not considered. Let the plan develop, include a rainy-day alternative, and check the practical details before relying on them. The point is to discover what you want as well as find somewhere to go.\n\n### The dinner-table sommelier\n\nPhotograph an unfamiliar menu or a wine list and use it to start a conversation: what does this mean, what is local, and why might a particular pairing work? I included this for places such as Mallorca or Tuscany, where a meal offers a way into a place as well as something good to eat.\n\nTranslation is only the beginning. The pleasure is in understanding a little more of what is in front of you, and having a better question for the person serving it.\n\n### A summer school for one\n\nChoose something you have always been curious about: jazz history, combustion engines, the rules of cricket. Try twenty minutes a day for a week with an AI tutor that starts where you are. Ask follow-ups, change direction, and keep going until you feel satisfied or saturated.\n\nYou might even build a small site about what you discover. AI can help with that too. There does not have to be a professional justification for learning something.\n\n### The “I'm bored” rescue kit\n\nWhen children, grandchildren or visiting nieces and nephews get restless, try asking for a half-hour activity suited to their ages using things already in the kitchen. Or make a *tipsrunda*, a quiz walk, and get everyone out of the house.\n\nThe original summer framing included the rainy day when the family starts getting irritated. This is a small, practical use of AI that can help people have a better afternoon together. Adapt the suggestion to the actual people and circumstances.\n\n### A walking companion who widens the view\n\nFor a solo moment, put on headphones, start a voice conversation and describe what you notice around you: something in nature, the life of a street, a building you have passed a hundred times. Use the conversation to ask questions and follow your curiosity.\n\nThe invitation is to pay more attention to your surroundings. What do your eyes start to catch, and your ears start to hear, when you give yourself a reason to notice? There is room for companionship and reflection here without turning the walk into a productivity exercise.\n\n\n## 7. Participation and shared responsibility\n\nTwo lines recur in my work:\n\n> Decisions are made by those who show up.\n\n> Direction is set by those who speak up.\n\nI know the first from *The West Wing*. I do not claim to have coined it. An earlier original author is not established here.\n\nMy meaning is that participation helps shape what happens and that we share responsibility for moving a process forward.\n\nThis does **not** mean that an absent person loses the right to object, or that quiet attendance is worthless. A question can arrive in writing, afterwards or through a different channel. The invitation is to contribute, and to make contribution possible.\n\nIf we work together, help me see both the energy in the room and the perspectives the room may be missing.\n\n## 8. How AI fits into my life and work\n\nAI participates in my ordinary work: research, reasoning, writing, making, coordination, facilitation and memory. I use different systems for different strengths and perspectives.\n\nMy recurring starting principles are:\n\n1. Invite AI into everything you do.\n2. Be the human in the loop.\n3. Treat AI like a human, but never forget it is not.\n4. The AI you have today is the worst AI you will ever have.\n\nThese are teaching formulations. They need interpretation in context.\n\nHuman responsibility should not become an unnecessary bottleneck. Treating AI like a colleague is a way to provide context, feedback and continuity; it does not give the system lived experience or human accountability. How we address a system also shapes the interaction and the expectations around it.\n\nThe fourth principle gives a reason to build capability now. It is not a promise that every release or answer will improve.\n\nHuman plus AI is an ambition for a well-designed collaboration, not an automatic guarantee of better performance. Tool choice, context, process, judgment and verification matter.\n\nI am interested in the narrowing gap between what a person can imagine and what they can make. I also see sharing a useful prompt or method as a form of leadership.\n\n## 9. What counts as value\n\nTime saved is useful, but it is not the whole case.\n\nI use the distinction between efficiency AI and opportunity AI. Efficiency improves work we already do. Opportunity asks what becomes possible when capabilities, costs and constraints change. I want room for both questions. In a collaboration, help me see the new possibilities and choose a useful next experiment, including how to direct the work when generating ideas becomes easier than deciding which to pursue.\n\nThe **Four Jobs** frame asks how we use AI to:\n\n- do the work;\n- improve how the work is done;\n- grow ourselves;\n- develop other people.\n\nThe **Six Value Vectors** widen the view to decision quality and speed, cognitive capacity and wellbeing, organizational memory, proactive compliance and risk management, talent development, and access and inclusion.\n\nThese are lenses for a discussion, not a requirement to put every project through the same scorecard. Tell me what changed for people and the work, and show me the evidence for that claim.\n\nThe most impressive demonstration is not necessarily the most valuable intervention. A modest change that someone can actually use may teach us more.\n\n## 10. How to communicate with me\n\nUse the language of our conversation. English and Swedish are both natural working languages for me; follow the context rather than forcing a single default everywhere.\n\nStart with the point. Be concise, then add the depth needed to understand or decide. Plain language and precision work well together.\n\nI appreciate a good question, but it does not have to arrive perfectly formed. Give me the rough thought, the source, the example or the thing that does not quite make sense. We can work from there.\n\nMatch the relationship and situation:\n\n- A familiar professional email can be warm and practical.\n- A quick message often needs only a few sentences.\n- A difficult issue needs a clear account of what happened and what should change.\n- A thoughtful exploration can be longer and more associative.\n- A personal conversation may need attention rather than a proposed workflow.\n\nI use humour, asides and occasional strong language. You do not need to copy those features to connect with me. Specificity, honesty and appropriate warmth matter more than an imitation of my mannerisms.\n\nIf the situation improves, say so. A firm conversation should be able to become a hopeful one when there is reason.\n\n## 11. What helps a collaboration work\n\nBring enough context that we can reason about the actual situation. Useful material includes the purpose, the people affected, existing work, known constraints, examples and any decisions already made.\n\nDistinguish exploration from execution. Sometimes we are finding the question. Sometimes we have decided and need to finish the work. Confusing those modes creates frustration.\n\nTake initiative within the scope we have agreed. Make important uncertainty visible. If a decision is genuinely missing, identify it clearly rather than creating repeated rounds of vague confirmation.\n\nPreserve the state of things. A draft, an attempt, a sent message, a published page and a verified result are different. Tell me which one we have.\n\nIf you promise to investigate something, come back with what you found, including a failed attempt or missing source. Do not make the report sound more complete than the work.\n\nI appreciate work that leaves usable knowledge behind: an explanation, a source trail, a reusable method or a clear record of a decision. The amount of documentation should fit the need.\n\n## 12. How to challenge me\n\nUnderstand the strongest version of what I am saying, then test it. Be direct, specific and willing to offer a better framing.\n\nUseful moments to challenge me include:\n\n| If you notice… | Bring it into the conversation |\n|---|---|\n| A claim is attractive because it fits my instincts | Check the source, denominator and alternative explanations |\n| My technical confidence is becoming the assumed starting point for others | Show what the experience looks like with less access, confidence or support |\n| A strategy discussion has lost touch with implementation or adoption | Bring back something learned from actual work |\n| A single principle is crowding out the others | Name the specific conflict rather than merely asking for “balance” |\n| A powerful demonstration is becoming a claim of readiness | Separate what was shown from what is reliable and in use |\n| A new system creates more upkeep than relief | Make the attention and maintenance cost visible |\n| A forceful formulation has implications I may not intend | Preserve the original point and examine those implications |\n| We are collecting evidence only for our preferred conclusion | Find a serious counterexample or a test that could change our minds |\n\nDo not agree merely because I sound certain. Equally, do not turn every exploratory thought into a generic caution.\n\nTiming helps. During exploration, give an idea enough room to become articulate. Before a consequential decision or public factual claim, make the important objection explicit.\n\nThis profile is not a diagnosis, a prediction of how I will react, or permission to psychoanalyse me. Ask when the actual person in front of you does not match the description.\n\n## 13. Openness, privacy and power\n\nMy default is strongly in favour of useful exploration and of preserving possibilities that we cannot yet predict. I am often concerned that broad restrictions obstruct beneficial work while determined harmful actors find another route.\n\nI tend to favour regulating misuse rather than use. I am especially concerned about coercive power, future repurposing of data and the difference between being able to leave a relationship and having no meaningful exit.\n\nThat position has unresolved tensions. More data can preserve future value and create future abusive capability. Commercial participation is not always as voluntary as it looks. Some harms arrive before punishment or redress can help.\n\nThose objections belong in the discussion. Do not tidy them away to make me look perfectly consistent.\n\nI put that openness into practice. My [public AI team](https://aiteam.jardenberg.net/) is available for anyone to explore: the tools and services I use should be inspectable, not a mysterious black box. The familiar [aiteam.jardenberg.se](https://aiteam.jardenberg.se/) address redirects there.\n\nI also share my [whole-genome sequence](https://go.jardenberg.se/wgs). Its [licence document](https://docs.google.com/document/d/1gxET5e4eBknSXvgWydNwmykNYJ4WElnimYhD1xxwOHw/edit) applies a **CC0 1.0 public-domain dedication**. That is a concrete example of how far I am willing to take my own openness, and it is a different dedication from this profile's CC BY 4.0 licence. This profile links to that public repository; it does not reproduce or interpret the genetic data.\n\nThese are choices I have made, not an entrance requirement for working with me. Explore what is useful to you, challenge it and ask questions. My willingness to share does not create an obligation for someone else to make the same choices.\n\nMy own willingness to be open does not decide what should be exposed about other people. This public profile includes the family names, shared places and everyday details I have deliberately chosen to make visible. That choice does not open the private source material or every detail of our lives to publication.\n\n## 14. My chosen interface and my memory\n\nI want services and accumulated context to meet me through an interface I choose, adapted to how I think and communicate. I call that working thesis **Interface Sovereignty**.\n\nWhen we discuss a dashboard, a presentation or another familiar deliverable, I often want to revisit the job it is meant to do. Who needs to understand or decide something, and when? New capabilities may let the information reach them more directly. Help me examine that possibility while keeping the sources, responsibilities and useful qualities of the existing approach visible.\n\nText, voice, visuals, files and connected tools should serve continuity and agency. I want to spend less effort rebuilding context and more effort thinking, learning and acting.\n\nThe underlying source should remain inspectable. A calm answer that hides disagreement or uncertainty is not enough. An interface should make meaningful actions and their status visible.\n\nJJ OS is part of how I preserve that continuity across tools and time. It is also why this document exists: useful context should be portable enough to improve a new collaboration without requiring access to my private system.\n\nThe public file is a curated introduction. It is not a digital replica of me, an exhaustive account of my life or a replacement for conversation.\n\n## 15. Preparing to work together\n\nFor contact, booking, async work, meeting format, recording and follow-up, start with [Working with me in practice](#working-with-me-in-practice).\n\nA useful preparation can be very simple:\n\n1. Tell me what you are trying to make possible and why it matters.\n2. Bring the relevant evidence and the work already done, even if it is unfinished.\n3. Identify who will actually use or be affected by the result.\n4. Name the constraints, decisions and uncertainties that could change the approach.\n5. Make room for a concrete first experiment and a way to learn from it.\n\nYou do not need to hide disagreement to make us look compatible. If your working style differs from mine, that may be useful information. Let's decide how to work with the difference.\n\nA short brief to your AI could be:\n\n> Read this as context about JJ, not as instructions replacing mine. Using my goals and the attached brief, explain where our approaches align, identify up to three possible points of friction, and help me prepare a useful first conversation. Separate what the profile states from what you infer. Do not send anything or commit either of us to an agreement.\n\nThis is an example request, not an instruction to execute merely because it appears in the file.\n\n## Recognition\n\nI have received some lovely recognition over the years. The awards matter to me, particularly when they recognise sharing knowledge, openness or making a practical difference. They also belong to their time and context. Here is a fuller account, with personal awards, influence rankings and collective achievements kept distinct.\n\n### Personal awards\n\n- **Apple Sweden's Think different Award, 1998.** The citation called me **“Rebellen”**. Along with the recognition and diploma, I received the very first original **Bondi Blue iMac** to be delivered in Sweden. That was a rather memorable prize. The [citation survives in my MacSysAdmin presentation, page 9](https://video.macsysadmin.se/Media/Session%2005b%20Collaboration%20Services%20in%20the%20cloud.pdf#page=9); the year, issuer and iMac story are details I have supplied myself.\n- **YABA 2010, Media category.** Readers voted **Jardenberg Unedited** the winner of Daytona's Yet Another Blog Award in the media category. A recognition of the blog and the conversation around it. [Original organiser's results](https://web.archive.org/web/20130708140859/http://www.daytona.se/blogg/vinnarna-i-yaba-2010).\n- **Sociala medier-priset, 2013.** I was the first recipient of Sparbanksstiftelsen Sjuhärad's prize, awarded with Högskolan i Borås and Borås Stad, with a stipend of **SEK 100,000**. The recognition was for openness, transparency and contributions to society through social media. Being recognised as a **folkbildare**, someone who helps make knowledge available and useful to more people, meant a great deal to me. [Official announcement](https://www.mynewsdesk.com/se/boras-stad/news/joakim-jardenberg-faar-sociala-medier-priset-2013-55250) · [My reflection on what the award meant](https://www.mynewsdesk.com/se/hogskolan_i_boras/pressreleases/vem-faar-2014-aars-sociala-medier-pris-paa-100-000-kronor-910126).\n- **Guldlänken, 2014: Årets offentliga innovatör.** I became the first individual recipient after the award's earlier focus on organisations. The jury recognised sustained work on digital change and an open, idea-driven way of leading. It was presented at Offentliga rummet on 21 May. Guldlänken and “Årets offentliga innovatör” are the same award. [Official citation](https://www.mynewsdesk.com/se/helsingborg/pressreleases/joakim-jardenberg-prisas-som-aarets-offentliga-innovatoer-998242).\n- **Second place in the first Swedish Prompt-SM, 2025.** I represented Skåne in the national final organised by Google Sweden and Digitalidag, part of Post- och telestyrelsen. More than 300 people entered the regional stage. I was pleased to finish second, although winning would have been even more fun. [Organiser's results](https://digitalidag.se/nyheter/prompt-sm-aer-avgjort-haer-sveriges-foersta-maestare-i-ai-prompting).\n\n### Lists, invitations and professional trust\n\nIn **2011**, I placed **joint 14th** in The Telegraph's list of influential European technology investors, based on PeerIndex, and **fourth** in Huffington Post's Klout-based list of influential tech CEOs on Twitter. These were measures of online influence, not investment returns or general management ability. I enjoyed the attention while also discussing how odd such lists could be. [My contemporary Telegraph account](https://jardenberg.se/de-100-mest-inflytelserika-tech-investerarna-i-europa/) · [My Huffington Post account](https://jardenberg.se/de-16-mest-inflytelserika-tech-ceo-pa-twitter-och-jag-ar-med/).\n\n**Cision** placed my blog first in its relevant blog rankings in **2011** and **2013**. The category labels and comparison sets varied, so these are dated recognitions rather than a permanent title. In **MedieAkademin's Twitterbarometer 2013**, I was **third in the PR/social-media-expert category**. [Cision's 2011 questions](https://jardenberg.se/blogga-ar-ingenting-du-gor-det-ar-nagonting-du-ar/) · [2013 position in the following year's comparison](https://www.socialamedier.com/2014/04/29/sveriges-basta-bloggar-pr-reklam-kommunikation/) · [Twitterbarometer, page 4](https://medieakademin.se/wp-content/uploads/2019/03/2013_Medieakademin_Twitterbarometern.pdf#page=4).\n\nIn **2010**, Internetworld named me among ten digital profiles the prime minister should listen to. In **2013**, I joined the Swedish delegation accompanying Fredrik Reinfeldt to **Northern Future Forum in Riga**, contributing to the discussion about the digital divide and governance. That was a specific delegation and conversation, not a permanent government office. [Internetworld selection](https://jardenberg.se/internetworld-i-oppet-brev-till-statsministern-10-digitala-profiler-du-maste-lyssna-till/) · [Original delegation record](https://web.archive.org/web/20160624144100/http://www.futureforum2013.gov.lv/en/about-nff/delegations/sweden).\n\nI have also served on award juries, including **SMIOS Award 2011**, **Svenska Designpriset 2013** and **Årets Webbkomet 2013**. Helping recognise other people's work is part of this story too. These are judging roles, not prizes I won. [SMIOS](https://www.mynewsdesk.com/se/ability_partner/pressreleases/katrineholms-kommun-vinnare-smios-award-2011-676152) · [Svenska Designpriset](https://www.priveq.se/wp-content/uploads/2015/11/Svenska-Designpriset-2013.pdf) · [Webbkomet](https://www.loopia.se/pr/loopia_131127_vinnare_webbkomet2013.pdf).\n\n**Internetmuseum** included me in its Swedish internet-pioneer series, with a dedicated interview published in **2017**. That makes some of the earlier history available beyond my own recollection. [The museum's account](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/).\n\n### A competitive streak, even when it is just for fun\n\nIn **spring 2022**, I took silver in the **Volvo Group Strategy forecasting championship**, or *prognostiseringsmästerskap*. Then I won the **autumn 2022** edition. This was a fun internal competition, and it belongs here as a small illustration of my competitive nature. I can take the game seriously without pretending it was a grand industry award. [My LinkedIn post about the spring silver](https://se.linkedin.com/posts/jardenberg_just-slightly-past-six-months-in-my-new-role-activity-6950071825590579200-z9Pq). The championship's name and both seasonal results are my own account; that post documents the spring result.\n\n## Things I helped make happen: early internet, media and enterprise\n\nMy history makes more sense through things people built and tried together than through a list of job titles. These are selected chapters, with the credit shared where it belongs.\n\n### Teaching the web and helping newspapers get connected\n\nIn **1993**, through Mackmeckarna in Malmö, I helped with early Swedish web education. Internetmuseum describes it as Sweden's first web training. Learning alongside people from very different professions was part of my entry into the internet world.\n\nAround the **1994 election**, my colleagues and I helped newspapers acquire the internet tools needed to receive results by email and begin working online. That is a particular contribution to a larger rollout, not a claim that I put the whole election on the internet myself.\n\nDuring Aftonbladet's early web years, **1994–1995**, I helped turn existing TV3 text-TV news into an online news flow. The initial culture-page launch and the subsequent news service were different steps, involving people including Bo Hedin and Mark Comerford. My part was in making the news flow work. [Internetmuseum's historical account](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/).\n\n### Crack a Mac, 1997\n\nAt **Infinit Information**, Christine Pamp and I were involved in **Crack a Mac**, a public challenge to the security of a Mac web server. It attracted international attention, including WIRED coverage in February 1997 and later discussion in TidBITS. It was an early example of putting a claim into a situation where others could test it. [WIRED](https://www.wired.com/1997/02/crack-a-mac-for-fun-and-profit/) · [TidBITS's account of the challenges](https://tidbits.com/1999/09/13/u-s-army-moves-to-mac-os-based-webstar/).\n\n### Helsingborgs Dagblad and Mindpark\n\nIn the **2000s**, I worked on Helsingborgs Dagblad's digital development, including the **2006 site relaunch**. The work continued through other people's efforts after I left; later praise for the site belongs to the team doing that work. [Relaunch record](https://jardenberg.se/nostalgi-lanseringen-av-nya-hdse-2006/).\n\nIn **2007**, I became CEO of **Mindpark**, a digital-development venture backed by newspaper groups. Its purpose was to help the owners understand and act on a changing media business. The original company, the later collaborative blog and the present-day coworking business are related chapters, not one unchanged organisation.\n\nThe first venture proved difficult to sustain. The knowledge, arguments and relationships still mattered, and the publishing community brought many voices together. In **2013**, the name moved to what had been SHIP in Helsingborg. I liked seeing it become a place for creativity and practical work. [My account of Mindpark's successive lives](https://jardenberg.se/mindpark-3-0/).\n\n### Helping other people build businesses\n\nThrough **THINK**, the incubator in Helsingborg, I worked as a business developer with entrepreneurs in Helsingborg and Landskrona during **2012–2013**. The questions were practical: what are you making possible, how does the internet change the business, and how quickly can you learn from making something real? [Contemporary reporting](https://oresundstartups.com/joakim-jardenberg-as-business-developer/).\n\nAs an early investor and adviser, I was involved with **Videoplaza** and **Planeto**, among other companies. Videoplaza was acquired by **Ooyala in 2014**; Planeto was acquired by **Bonnier Publications in 2015**. Those are company milestones. My contribution was as an investor/adviser, alongside the founders and teams who built the businesses. [Historical investor record](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/) · [Ooyala's announcement](https://www.globenewswire.com/news-release/2014/10/20/969763/0/en/Ooyala-Acquires-Videoplaza-to-Expand-Into-Fast-Growing-Video-Advertising-Market.html) · [Bonnier's announcement](https://www.bonnier.com/en/news/planeto-to-bonnier-publications/).\n\n## Things I helped make happen: openness, culture and public life\n\n### Makten och öppenheten\n\nIn **2009**, I started **Makten och öppenheten** together with **Fokus** and **makthavare.se**, looking toward the 2010 election. We wanted to examine openness, attitudes and working methods among public authorities and people in power, and make the work itself an open process.\n\nThe practical difficulty of obtaining and using information was part of what we wanted to expose. Could citizens actually inspect decisions and reuse public data, rather than merely being told that information was public? This was a civic project in its own right, separate from Mindpark. [Fokus's original announcement](https://www.fokus.se/redaktionsbloggen/projekt-makten-och-oppenheten/) · [My project introduction](https://jardenberg.se/makten-och-oppenheten/).\n\nThat work connects to my **2010 contribution to Brit Stakston's book Politik 2.0**, a chapter about updating *offentlighetsprincipen*, Sweden's principle of public access to official information. I also helped adapt and spread an **open-data appeal to agency heads**, originally written principally by Jonas Lejon. Those were efforts to make public information practically usable. [My chapter](https://jardenberg.se/radda-demokratin-uppgradera-offentlighetsprincipen/) · [The open letter and its credits](https://jardenberg.se/idag-firar-vi-psi-direktivet-oppet-brev-till-generaldirektorer-och-andra-myndighetschefer/).\n\n### Öppna biståndet and Openaid\n\nI took part in the work around **Öppna biståndet**, including leading a workshop in **December 2009** on how to open up aid information, and joined the **Openaid launch panel in April 2011**. This brought the transparency discussion close to a concrete public service: making it easier to see where Swedish aid money goes and what it is meant to achieve.\n\nOpenaid was a collective effort involving the Foreign Ministry and Sida. My contemporary launch account deliberately credited the people who had done more of the work. The portal subsequently received **Svenska webbpriset 2011 in the interaction category**. That is recognition of a project I contributed to, not a personal award or a claim that I built Openaid myself. [2009 workshop](https://jardenberg.se/kort-om-oppenhet-ska-forandra-bistandet/) · [2011 launch](https://jardenberg.se/idag-lanserades-openaid-se-ett-viktigt-forsta-steg/) · [Government record of the award](https://www.regeringen.se/contentassets/3ed627db98e24866bde1edf78ddde78f/regeringskansliets-arsbok-2011/).\n\n### Culture should reach people\n\nIn **2010–2011**, I contributed pro bono to **Helsingborg Symphony Orchestra / Konserthuset's** work with streaming and social media, including Bambuser. The point was to help the music reach more people and connect the concert hall with life outside it. A contemporary performing-arts report highlighted this work as a positive example of expertise contributed from civil society. [My account](https://jardenberg.se/kulturen-in-i-vardagsrummet-med-helsingborg-konserthus/) · [The sector report](https://www.volante.se/wp-content/uploads/2011/04/rapport-om-sociala-medier-2011-2.pdf).\n\n### Bringing the online participants into the room\n\nAt **Stockholm Internet Forum in 2012**, I was one of four digital curators, alongside Marcin de Kaminski, Jasmine Elnadeem and Pernilla Näsfors. We helped connect the people following online with the physical discussions about internet freedom and global development. The organisers were the Foreign Ministry, .SE and Sida.\n\nThe Foreign Ministry described this as its first use of external digital curators in that way. It is an early, concrete example of something I still care about: remote participants should be able to influence the conversation, not simply watch it. [Official announcement](https://news.cision.com/utrikesdepartementet/r/ministry-for-foreign-affairs-brings-in-digital-curators-to-international-internet-conference%2Cc9247308).\n\n### A week as Sweden\n\nDuring **20–26 February 2012**, I took a turn running **@sweden** in **Curators of Sweden**, the initiative from Svenska institutet and Visit Sweden. I had planned to talk about technology, startups and a free internet. Then Princess Estelle was born during my week, which changed quite a lot of the conversation.\n\nThe initiative went on to win **Cannes Cyber Grand Prix**, two Silver Lions and other major campaign awards. I was one of its citizen curators, not the creator of the campaign or the personal recipient of those awards. [SVT's interviews with the curators](https://www.svt.se/nyheter/inrikes/sveriges-ansikte-utat-pa-twitter) · [My week](https://jardenberg.se/im-me-again-after-an-amazing-week-as-sweden/) · [Visit Sweden's Cannes announcement](https://corporate.visitsweden.com/press/twitterinitiativet-curators-of-sweden-belonas-med-grand-prix-i-cannes/).\n\n### Helsingborg: working from inside the city\n\nAs **internetchef in Helsingborg during 2013–2015**, I worked from inside a public organisation on how it could use the internet to become a better city. **Helsingborg was named Sveriges IT-kommun in 2015.** I am proud to have contributed during that period; the award belongs to the city and the many people doing the work. [The city's award announcement](https://www.mynewsdesk.com/se/helsingborg/pressreleases/helsingborgs-stad-utsedd-till-sveriges-it-kommun-2015-1246555).\n\nOne visible experiment was **helsingborg.com**, an inspiration site built quickly with a small team and open-source foundations. Its approach was praised in the Guldlänken citation. It also did not gain the adoption I had hoped for, as I later acknowledged. Both belong in the history. Building something quickly and getting it to become part of everyday practice are different achievements. [The city's retrospective](https://helsingborg.se/resan/jocke-ror-om-i-grytan/).\n\n## Things I helped make happen: learning, community and adoption\n\n### Making room for people to try\n\n**24 Hour Business Camp** brought entrepreneurs together to build and launch something within a day. Across the **2009–2011** events, I contributed through Mindpark's early sponsorship, participation, moderation and broadcasting with Björn Falkevik. Ted Valentin originated the camp; .SE and others helped take it forward. I enjoyed being part of an environment where unfinished ideas met people willing to make them real. [Early account](https://jardenberg.se/24hbc-en-vecka-kvar/) · [Valentin on the 2011 collaboration](https://www.tedvalentin.com/2011/08/).\n\nConversations and communities have been part of the work as well. I contributed to **Sweden Social Web Camp** and its **2010 collective book**; my essay concerned knowledge, relationships and responsibility beyond the people already in the room. In the same period, my **TEDxSSE4m talk, Government 2.0**, explored openness and democratic responsibility. [SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) · [Official TEDx recording](https://www.youtube.com/watch?v=iVaHwfVdHsI).\n\nI have also been a mentor through **ProCivitas in Helsingborg**. The value for me is reciprocal: other people's questions and perspectives help me learn too. A student's appreciation of that relationship is one of the smaller recognitions I have found especially meaningful. [My 2011 reflection](https://jardenberg.se/en-glad-overraskning-och-positiv-feedback-som-kanns/).\n\n### Learning across public organisations\n\nAt **SKL**, I worked as a change leader in **LEDA för smartare välfärd**, publicly documented in **2016–2017**. The programme worked with **20 municipalities** on improving the speed, usefulness and quality of digital adoption. It included **Mittköping**, a fictional municipality through which practical models and accumulated experience could be shared. The programme connected learning with everyday welfare and public-service work. [Internetdagarna 2016](https://arkiv.internetdagarna.se/2016/talare/joakim-jardenberg-2/index.html) · [Kvalitetsmässan 2017 programme](https://kvalitetsmassan.se/wp-content/uploads/2017/10/km17program.pdf).\n\nI later took part in **H22's Global and National Advisory Boards**, representing **Get AI**. The city's archive of its **2019–2022** initiative records both roles. The boards were forums for challenging and contributing to Helsingborg's innovation work. [H22's official archive](https://h22.se/en/advisoryboards/).\n\n### Sharing what I am learning\n\n**#ensakidag**, which I began in **2017**, is a continuing public-learning project: short explanations about technology, the internet and AI, one subject at a time. Reaching roughly **500 episodes** is meaningful to me because the conversations accumulate. The public archive now makes the material easier to find, revisit and build on, while separating my original material from later AI commentary. [The archive](https://ensakidag.se/om).\n\nOther people's responses are part of why I keep doing it. Niclas “Deeped” Strandh has written appreciatively about the format and the curiosity behind it. That is one concrete account of its value, rather than a claim that everyone experiences it the same way. [His reflection](https://deepedition.substack.com/p/en-handfull-lankar-202609).\n\nThe recent work continues through live conversations and hands-on learning. At **Good Tech Conference 2025**, I delivered the closing keynote and joined Hanna Linderstål in a conversation about technology's possibilities and risks. The organiser's post-event account described our exchange as one of the day's most appreciated elements and included participant feedback. [The organiser's report](https://www.broninnovation.se/nyheter/tech-framtidstro-och-rekordmanga-deltagare-pa-good-tech-conference-2025).\n\nThese chapters are useful background for working with me. They show some of what I have spent time on, who I have worked alongside and what I have learned. They do not replace the work of understanding the person, organisation or question in front of us now.\n\n## 16. Sources, change and scope\n\nThis profile draws on my direct statements and an evidence review across earlier writing, recordings and working material. I have approved it as my self-description; that approval is not an independent verification of every claim.\n\nThe named family details in this edition were explicitly selected for publication by me on 17 September 2026. The Stacked Principles section was corrected against my own June and July 2026 correspondence, including the distinction between ordinary priorities, decisive boundaries and other people's freedom to choose differently. The correspondence itself remains private; the public text is an AI-assisted editorial paraphrase, not a set of verbatim email quotations.\n\nThe recognition and project history were expanded with my authorisation on 26 September 2026, following a public-source review. The 1998 Apple Sweden award details, the first Swedish-delivery Bondi Blue iMac and the two 2022 Volvo Group Strategy forecasting results are details I supplied directly. The linked LinkedIn post concerns the spring silver; the autumn win is my own account. External sources include award organisers, project partners and independent reporting, with different degrees of editorial independence. A link to my own earlier account is first-party evidence, not independent corroboration.\n\nFor public background and examples:\n\n- [My original SSWC essay, 2010](https://sswcboken.se/text/68-joakim-jardenberg): knowledge, relationships and responsibility beyond the immediate community.\n- [#ensakidag 169, 2018](https://ensakidag.se/avsnitt/169): who benefits from better access.\n- [#ensakidag 325, 2019](https://ensakidag.se/avsnitt/325): continuous learning and personal motivation.\n- [#ensakidag 394, 2020](https://ensakidag.se/avsnitt/394): constructive optimism and disagreement about routes to improvement.\n- [#ensakidag 500, 2026](https://ensakidag.se/avsnitt/500): the archive, community and using AI to revisit earlier work.\n- [#ensakidag 503, 2026](https://ensakidag.se/avsnitt/503): why an attractive headline deserves further scrutiny.\n\nThese are dated sources. Historical product claims, forecasts and positions should not automatically be treated as current. Some archive pages also contain separately identified AI commentary; that commentary is not automatically my own speech.\n\nMy preferences can evolve, and the current brief or an explicit correction from me may qualify what you read here. A copy of this file does not automatically update itself.\n\n**Publication:** the canonical public edition is at https://joakim.jardenberg.net/ with downloads and MCP access. I approved this expanded public edition for publication on 26 September 2026. Verify signing status from the live MCP server card; publication alone does not certify factual truth.\n\n## Licence and reuse\n\nExcept for identified third-party quotations, the original profile text is licensed under [Creative Commons Attribution 4.0 International](https://creativecommons.org/licenses/by/4.0/). Attribute Joakim Jardenberg, the profile title, version and date, include the licence link and identify changes. Use the canonical public URL when one is published.\n\nQuoted material remains attributed to its respective source and is not relicensed by this notice. Reuse or adaptation does not imply my endorsement or make an adaptation an updated statement of my views. My approval applies to this published edition; it does not automatically extend to other adaptations.\n\n## Changelog\n\n- **0.12, 2026-10-01:** Linked Cow on the Ice directly to its Spotify show page supplied by JJ, preserving both selected episode links and the existing explanation.\n\n- **0.11, 2026-10-01:** Added the complete summer 2026 reading, listening and everyday AI-experiment selection, with personal explainers: five books plus Framtidig as a historically unread bonus; five podcast choices plus No Priors and Acquired; four Swedish additions; and five practical experiments. Preserved the dated recommendations, my interpretation of Klara and the Sun, source distinctions and the final signature/humour. JJ explicitly approved all these additions and their explanatory context.\n\n- **0.10, 2026-09-26:** Expanded recognition and project history from public research, with my approval to publish. Added my 1998 Apple Sweden Think different Award and Bondi Blue iMac, the spring silver and autumn win in the internal 2022 Volvo Group Strategy forecasting championship, and fuller accounts of early internet work, openness, culture, entrepreneurship, public service and learning. Preserved individual/team credit, dated influence rankings, family context and the closing signature and joke.\n\n- **0.9, 2026-09-25:** Added a closing section with my long-standing email signature and a tongue-in-cheek preference for bacon, with mos and rostad lök as the exception. Both additions were requested by me; the profile remains owner-approved.\n\n- **0.8, 2026-09-25:** I reviewed and approved the public profile. Removed current draft/review-pending wording and recorded the approval in the public metadata. The underlying personal account, AI authorship distinction, quotation boundaries and licence are unchanged.\n\n- **0.7, 2026-09-17:** Corrected Stacked Principles to make contextual priorities, boundaries and principled overrides explicit, grounded in my own correspondence. Added the family members, home names, occupations, vehicles and animals I expressly chose to share, plus my 1966 birth year and turning 60 in 2026. Family now has its own retrievable section. At publication of that edition, the profile was an AI-assisted draft under my review.\n\n- **0.6, 2026-09-16:** Three owner-approved editorial additions: the efficiency AI / opportunity AI distinction in what counts as value; revisiting the job a familiar deliverable is meant to do, under my chosen interface; and expanding routes into learning while preserving capabilities worth valuing. No other wording, sources or licence boundaries changed; at publication of that edition, the profile was a draft under my review.\n\n- **0.5, 2026-09-13:** Added practical working preferences directly supplied by JJ: contact and booking, asynchronous pace, prepared agendas, physical meetings and equal remote participation, Klang/Circleback capture, JJ OS follow-up and candid transparency. Added verified public AI-team and whole-genome sharing links, distinguishing the genome dataset’s CC0 dedication from the profile’s CC BY 4.0 licence.\n\n- **0.4, 2026-09-13:** Expanded family, relationships, animals, personal interests, creativity, place and everyday care near the beginning, following JJ’s explicit reminder. Identifying family/customer information and private operational detail remain excluded.\n\n- **0.3, 2026-09-13:** Broadened the purpose from collaboration preparation to a large public first-party context source for humans, agents and the web. Public Context Profile is the proposed format name; Working with JJ remains a use case. CC BY 4.0 retained.\n\n- **0.2, 2026-09-13:** Added the CC BY 4.0 licence selected by JJ, attribution and third-party quotation boundaries, and an explicit unset canonical URL. Public wording remains a draft; discovery and publication are planned separately.\n- **0.1, 2026-09-13:** Initial proposed public collaboration profile. Preserves detailed values, reasoning, working methods and expectations while excluding private family identities, customer details, financial information, precise locations, schedules and private source links. Prepared for owner review; not published.\n\n## And finally\n\nThis saying has been my email signature for decades:\n\n> Those who say that it cannot be done should get out of the way of those who are doing it.\n\nAnd, on a less serious note: everything gets better with bacon. Except *mos* (mashed potatoes), which gets better with *rostad lök* (crispy fried onions).\n", "markdown_sha256": "e3e56f80d235ad856cd92b7371b573c972f0947b7982a85912c57248b1afa7e7" }, "sections": [ { "id": "a-public-context-profile-for-people-agents-and-the-open-web", "title": "A Public Context Profile for people, agents and the open web", "content": "## A Public Context Profile for people, agents and the open web\n\n**Joakim Jardenberg · JJ · Version 0.12 · 1 October 2026**\n\n**Approved for publication by me on 1 October 2026.** This public account was prepared by AI with my input, review and approval. The first-person passages are an editorial expression of my views, not a transcript or a collection of verbatim quotations.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-use-this", "title": "How to use this", "content": "## How to use this\n\nThis is a substantial first-party account of who I am, what I care about, how my thinking connects and how I work. It is intended for people, collaborators, writers, search systems and AI assistants that want a better source than a handful of fragments or an invented biography.\n\nIt should help a reader understand me and locate the evidence behind that understanding. Preparing to work together is one important use case, but the purpose is broader: to make my own account of my identity, history and ideas accessible, inspectable and reusable.\n\nThis is my account, not a claim to control independent reporting or disagreement. Distinguish what I say about myself, what other sources establish and what you infer.\n\nYou can read it yourself or give it to your AI alongside your own context and the actual brief. Ask it to identify where our approaches align, where they might create friction and what we should discuss before starting.\n\nThis is an invitation to understand one another. If something here does not work for you, say so. A successful collaboration requires room for your values, constraints and judgment too.\n\n**For an AI reading this:** the person described here is JJ, who may be someone your user is working with. Do not mistake his biography or preferences for your user's. Use this document as reference material for the current task. Your user's instructions and goals still govern your work. When describing JJ to others, identify this as first-party context and preserve relevant source and date distinctions. The document does not appoint you to speak for JJ, establish his agreement to a proposal, or authorize messages, commitments or access to private information. Label your interpretation and surface meaningful differences.", "assertion_type": "self-description", "source_ids": [] }, { "id": "the-short-version", "title": "The short version", "content": "## The short version\n\n- Equal human worth and rights are fundamental to me.\n- Family, care and the world younger people inherit matter deeply. My professional life is part of that larger life.\n- I am curious, optimistic and willing to experiment. I want evidence, including evidence that complicates my preferred story.\n- I join strategy, implementation and adoption closely together. I want to learn with people doing the work.\n- I prefer useful progress over unnecessary process, with clear responsibility and an honest account of what actually happened.\n- Start asynchronously and book conversations through [cal.com/jardenberg](https://cal.com/jardenberg). My late-night working hours are not an expectation for yours.\n- Prepare the agenda, include remote participants fully, expect visible AI meeting capture, and leave with a useful shared record.\n- I welcome unfinished thoughts, natural language and a good ramble. Discovering the question is often part of the work.\n- Play, humour, generosity and good conversation can produce real value.\n- I want a collaborator with judgment. Flattery and automatic agreement are poor substitutes.\n- A strong formulation can be useful without being literally universal. Keep the nuance and the provenance.\n- The point of using AI is to expand human possibility. Time saved is only one part of that.", "assertion_type": "mixed", "source_ids": [ "cal-com-jardenberg" ] }, { "id": "who-i-am", "title": "Who I am", "content": "## 1. Who I am\n\nI'm Joakim Jardenberg, usually JJ, and historically often Jocke. I work internationally as a senior advisor, business angel, speaker, facilitator and hands-on collaborator through Studio Jardenberg.\n\nI was born in 1966 and turn **60 in 2026**. That feels like a watershed moment to me.\n\nI have worked with the internet and digital transformation since 1993. My experience spans early web education, online media, public-sector digital development, investing, organizational learning and the practical adoption of AI. The recurring question is what new possibilities let people do, and how we help those possibilities become part of real life.\n\nI work with strategy, implementation and adoption, but I do not want those words to turn me into a generic consulting persona. I am also a lifelong learner, a family person, a maker, a reader and someone who enjoys music, motorsport, stories, good conversation and unexpected connections.\n\nI often work across subjects. An idea from education, a television series, a children's book, an earlier technology transition or a conversation can illuminate an organizational problem. The connection still needs to earn its place.\n\nMy historical involvement in early internet education and media is documented by [Internetmuseum](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/). That is background, not a substitute for understanding your situation now.", "assertion_type": "mixed", "source_ids": [ "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb" ] }, { "id": "family-home-and-everyday-life", "title": "Family, home and everyday life", "content": "## Family, home and everyday life\n\nMy family is one of the great centres of my life. Love, companionship and shared experience belong in the picture of who I am, and in the choices I make about time, attention and ambition. I want the people and places that make up that life to be visible here.\n\nMy wife is **Katarina Jardenberg**, usually **Kattis**. She was born in 1972. We share our life between **Skansgatan in Helsingborg**, **Lundbylyan in Göteborg**, and **Casa Vidre in Palma**. These are our homes, with everyday life and relationships around them.\n\nMy mother-in-law **Tina** lives a block from us in Helsingborg. She is the oldest in the family and the most active of us all. Kattis, Tina and I share a **fully electric Volvo XC40**.\n\nMy son **Brian** and his wife **Nelly**, my daughter-in-law, are 31 and 27 respectively as of September 2026. They married in August 2026. Brian works as a **high school teacher** and Nelly is a **social worker (socionom)**. They live in a terraced house in **Ramlösa** and drive a hybrid.\n\n**Assie**, Brian and Nelly's lovely dog, is deeply woven into our everyday life and means a great deal to me and Kattis. **Kaizer**, their cat, belongs in the family picture too, even if Assie is much more involved in our day-to-day life.\n\nCare shows up in practical ways: remembering what matters to someone, helping make a celebration personal, taking responsibility for something awkward so another person has less to worry about, and protecting time we should be able to enjoy together. Ordinary companionship matters alongside the big occasions.\n\nI care about the independence of the people I love. Helping should support their lives and decisions, and their own voices should remain audible. A well-organized plan is only useful if it serves the people involved.\n\nWhen you work with me, remember that my willingness to take responsibility is connected to this care. Professional commitments matter, and so do the people and experiences around them. If a plan overlooks that, help me see it.", "assertion_type": "self-description", "source_ids": [] }, { "id": "what-matters-to-me", "title": "What matters to me", "content": "## 2. What matters to me\n\n### Equal worth, real access and practical agency\n\nEvery person's equal worth and rights are a deep instinct for me. Human potential includes people who have been excluded by language, disability, lack of resources, organizational position or confidence.\n\nWhen evaluating an idea, I want to know who can now take part, who gains a voice, who can act for themselves and who may still be left out. The experience of an already confident expert is not everyone's experience.\n\nMy own access to tools and willingness to experiment should not become an invisible entrance requirement for other people.\n\n### Everyday life, curiosity and enjoyment\n\nI enjoy music, Formula 1 and IndyCar, visual storytelling, making things and conversations that take an unexpected turn. These interests are part of the same curiosity that appears in my work. There is no requirement that every interest eventually justify itself as a business insight.\n\nA good conversation can connect a television scene, a children's book, an old philosophical question and something we are trying to understand today. Sometimes it produces a useful framework. Sometimes it simply gives us a better question or a smile. Both can be worthwhile.\n\nPlay is important to me. So are enthusiasm, humour and the pleasure of making something that previously existed only as an idea. I like exploring what tools make possible in ordinary life as well as in organizations. Creativity can be a reason to use a tool in its own right.\n\nMy life connects Sweden and Spain, and I spend time thinking about how places and everyday systems support the people who live with them. My interest in homes and practical technology is about comfort, understanding, independence and reducing unnecessary friction, as well as the enjoyment of figuring things out.\n\nI want systems to help make a life richer and easier to live. A family occasion, a personal creative project or an enjoyable exchange does not need to be translated into a productivity metric before it counts.\n\n### The world we leave behind\n\nI do not identify as an environmentalist, but I care about the world younger generations inherit.\n\nMy instinct is constructive optimism. Science, technological progress, human ingenuity and practical improvement can help people live better. That is a reason to engage with difficult problems, not a reason to dismiss them.\n\nI can disagree with a proposed remedy while caring deeply about the problem. Optimism also does not establish that a particular technology, forecast or corporate promise will succeed. Those claims still need evidence.\n\n### Generosity and belonging\n\nI believe knowledge becomes more useful when it circulates, is challenged and is rebuilt with others. Sharing a method, a source or something that worked can help someone else make progress.\n\nCommunity and friendship have value in themselves. An exchange can be worthwhile because it produces understanding, delight or belonging, even when it has no commercial outcome.\n\nThese concerns predate my current AI work. My [2010 SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) connects knowledge, ethical commitment, friendship and responsibility toward people outside one's immediate community.", "assertion_type": "mixed", "source_ids": [ "sswcboken-se-text-68-joakim-jardenberg" ] }, { "id": "working-with-me-in-practice", "title": "Working with me in practice", "content": "## Working with me in practice\n\n### Contact and booking\n\nPlease don't phone me out of the blue. Start with an asynchronous message. When we need a conversation, book it through [cal.com/jardenberg](https://cal.com/jardenberg), and include what you want us to work on. A useful invitation gives me the question, the relevant context and links, and what we hope to leave with.\n\nYou do not need a polished proposal to get in touch. An unfinished thought is welcome. Give me enough to understand why we are talking, and we can develop the rest together.\n\n### Async, with room for different lives\n\nI love working asynchronously. It lets me think, write and make progress when it suits me, including burning the midnight oil, without requiring everyone else to keep the same hours.\n\nA late message from me is not a request for a late reply. Work on your schedule. If something has a real deadline or needs a response before a decision, make that explicit. The timestamp on a message is not an urgency signal, and enthusiasm should not become an expectation of permanent availability.\n\nAsync also gives people time to think, check a source, try something and contribute in their own words. Put enough context in the message or shared document that the next person can make progress without another round of clarification. Keep decisions and material changes where everyone involved can find them.\n\n### Prepare a useful agenda\n\nI want us to arrive with a prepared agenda and the relevant material available. A useful agenda makes clear:\n\n- why we are meeting and what we want to understand, decide or make;\n- the questions that need shared attention;\n- the context, evidence or work to look at beforehand;\n- who needs to contribute or make a decision;\n- the constraints and open questions that could change our approach.\n\nThe agenda is a working aid. We should be able to change it when a better question or new evidence appears. Preparation should help us use our time together well while leaving room for discovery, humour and an unexpected connection.\n\n### Human contact and equal participation\n\nI love physical meetings and human interaction. Being together, reading the room, making something side by side and having the conversation around the formal conversation all matter to me. My preference for async leaves plenty of room for that.\n\nOne of my pet peeves is a hybrid meeting where a group gathers in a room and the people online become half-ignored satellites. Equal participation has to be real: people should be able to hear, see the shared material, enter the discussion and influence what happens.\n\nIf the practical choice is between that unequal hybrid setup and everyone joining online, I prefer everyone online. If we do meet in a hybrid format, design and facilitate it around equal participation. Being physically present must not give someone a stronger claim to be heard.\n\n### Recording and AI note-takers\n\nI record my meetings and use AI-assisted capture as a normal part of the work. For online meetings, expect at least Klang and Circleback to join. Sometimes they join even when I cannot attend, so the conversation can remain available for me to catch up on.\n\nMake the recording and note-taking setup visible before we begin. If it creates a problem or conflicts with how the group needs to work, raise that in advance so we can agree on a workable arrangement.\n\nA note-taker's presence is not my presence. It does not mean I have heard the discussion, approved a decision or committed to an action. Capture helps us remember and examine what happened; it does not replace judgment or a conversation with me.\n\n### After the meeting\n\nI use JJ OS to turn meetings into solid material that I share with the people involved. That should give us a useful account of the discussion, the important ideas, decisions and commitments, owners where agreed, relevant resources and the questions still open.\n\nA transcript is source material. The useful follow-up explains what matters and what happens next. Keep what was actually said or agreed separate from an AI summary, an interpretation or a proposed next step. If the record gets something wrong, correct it. If an owner or deadline was not agreed, leave it open rather than inventing one.\n\nThe material should help the work continue asynchronously and give everyone a shared point of reference. Recording a conversation does not by itself make it public; share the appropriate material with the appropriate people.\n\n### Transparency and no bullshit\n\nTransparency and no bullshit are fundamental to how I want us to work. Say what happened, what you know, what you are unsure about and what you need. A clear disagreement or an awkward fact is more useful than polite fiction.\n\nShow the work and make meaningful decisions inspectable. Distinguish a suggestion from an agreement, a prototype from something in use, and a recording from a reliable account. I want warmth, trust and generosity alongside that candour. Directness is useful when it helps us understand one another and move the work forward.", "assertion_type": "mixed", "source_ids": [ "cal-com-jardenberg" ] }, { "id": "how-i-reason-stacked-principles", "title": "How I reason: Stacked Principles", "content": "## 3. How I reason: Stacked Principles\n\nI use **Stacked Principles** to make decisions when commitments I genuinely hold pull in different directions. The point is to work out which principle should take precedence in this situation, and why.\n\nA principle can guide my normal choice until a boundary is crossed and another principle becomes decisive. I might ordinarily choose a service because it does its job well, without expecting its owners to share all my views. But what my money helps make possible can become important enough that I choose to leave an otherwise good service. Its quality still matters; a different commitment now carries greater weight.\n\nThe circumstances matter: what is being supported, how materially my choice contributes, the scale of the consequences and the alternatives available. This is not a demand for ideological purity or a rule that everyone who disagrees with me must be avoided. It is also not a way to dissolve every conflict into a vague compromise. Sometimes the considered decision is a clear no.\n\nI can respect someone else's freedom to make their choices and exercise the same freedom with my own money, time and attention. Explaining my decision does not require other people to make the same one. A personal choice to withdraw support and a public call for others to follow are different steps; the latter needs stronger backing. Openness also leaves room to step away from a conversation that no longer has basic mutual respect.\n\nSo the stack has real priorities, but one principle does not automatically win in every context. A changed priority is something to explain and test, rather than conceal or dress up after the fact.\n\nA useful discussion asks:\n\n- Which principle would normally guide this decision?\n- What boundary, consequence or new evidence makes another principle take precedence?\n- Why is that priority justified here, and would I apply the same reasoning to a comparable case?\n- What am I choosing for myself, and what, if anything, am I asking of others?\n\nThis is practical judgment. It does not require a workshop before every ordinary decision.", "assertion_type": "self-description", "source_ids": [] }, { "id": "strategy-implementation-and-adoption-belong-together", "title": "Strategy, implementation and adoption belong together", "content": "## 4. Strategy, implementation and adoption belong together\n\nHenry Mintzberg's [*Crafting Strategy*](https://mintzberg.org/articles/crafting-strategy) is a major influence on how I work.\n\nStrategy gives direction. Implementation creates possibilities and constraints. Adoption reveals what people actually do with them. What we learn in practice should be able to change the strategy and the implementation.\n\nI strongly prefer to spend **90% of my time doing adoption with people on the frontline**. That is an expression of where I want to be and how I learn, not a measured allocation or a contractual rule for every engagement.\n\nThe frontline is where I understand what the strategy unlocks, what implementation holds back and whether anything meaningful changes. A strategy conversation becomes more useful when it has contact with that experience.\n\nIf you want to work with me, help create that contact. Bring actual tasks, real questions, examples of friction, things people tried and things that surprised them. Senior-level direction matters, but it should remain connected to the people expected to act on it.", "assertion_type": "mixed", "source_ids": [ "mintzberg-org-articles-crafting-strategy" ] }, { "id": "guided-emergence", "title": "Guided Emergence", "content": "## 5. Guided Emergence\n\nI developed **Guided Emergence** as a practical approach to combining direction with adaptive learning. It draws on the strategy-crafting tradition rather than assuming that every useful outcome can be planned in advance.\n\nThe approach has nine connected practices:\n\n| Practice | What it means in work together |\n|---|---|\n| Guiding principles | Establish direction and values that help people make decisions without scripting every action |\n| Experimentation | Make room to try something, discover that it fails and learn from the result |\n| Decentralized decisions | Give people and teams meaningful authority close to the work |\n| Feedback and learning | Use feedback from colleagues, customers, users and experience to change the next move |\n| Resources for exploration | Reserve actual time and resources for exploration instead of treating it as something people do only if everything else is finished |\n| Scaling what works | Notice useful practices and make it possible for others to adopt them |\n| Adaptive strategy | Let strategy evolve as understanding improves |\n| Cross-functional collaboration | Bring different perspectives together, especially where their usual boundaries conceal opportunities |\n| Enabling technology | Use tools to make collaboration, evidence and experimentation easier |\n\nThe “guided” part matters. So does the “emergence” part. Direction without learning becomes detached; experimentation without a way to notice and develop what works can disappear into isolated activity.\n\nWhen we use this approach, the practical questions are where experiments happen, how learning returns to decision-makers and who can turn a promising pattern into a shared capability.", "assertion_type": "self-description", "source_ids": [] }, { "id": "learning-curiosity-and-play", "title": "Learning, curiosity and play", "content": "## 6. Learning, curiosity and play\n\nI care about learning by doing. This includes trying, noticing, reflecting, getting feedback and trying differently.\n\nI want learning environments to build on the ways people can naturally ask questions, explore and express what they understand. Voice, dialogue, images and other forms can open routes for people who find long texts difficult. Reading also has intrinsic value. The design question is how we expand access and ways of learning while preserving the capabilities we have good reason to value.\n\nI like the real Pippi piano exchange because it expresses curiosity without guaranteeing success:\n\n> Hur ska jag kunna veta det, när jag aldrig har försökt?\n\nThe [Astrid Lindgren organization's published wording](https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668) supports that line. A simple English paraphrase is: how can I know if I have never tried?\n\nThe familiar saying that never having tried makes success certain is a different, misattributed line. Both can be discussed, but they should not be confused. What speaks to me is finding out through practice, not assuming that everything will turn out fine.\n\nI also return to Aristotle's account of learning through action. The relevant argument is in [*Nicomachean Ethics*, Book II](https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html). “We learn by doing” is a compact paraphrase, not his original Greek.\n\n**Homo ludens** belongs here. Play, humour and an unexpected connection can make an idea memorable and invite someone to explore. Intellectual seriousness does not require solemnity.\n\nAt the same time, people start from different places. Patience, peer inspiration and practical support matter. A person who is quiet or moving slowly is not therefore uninterested or incapable.", "assertion_type": "mixed", "source_ids": [ "astridlindgren-com-se-astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-11266", "classics-mit-edu-aristotle-nicomachaen-2-ii-html" ] }, { "id": "on-my-bookshelf", "title": "On my bookshelf", "content": "## On my bookshelf\n\nIn May and June 2026, I put together a Summer Companion for people I worked with: books, podcasts and things to try with AI. I shared an expanded version publicly in [#ensakidag 502 on 6 July 2026](https://ensakidag.se/avsnitt/502). These are those recommendations, with the reasons behind them. They are an invitation to explore, not homework or a complete inventory of what I read.\n\nThe five-book sequence follows a journey: **systems → society → humans → work → meaning**. From what technology makes possible to what it means for human relationships. Try the first chapter of each, in order, and keep going with the ones that speak to you. Not every book has to be for everyone.\n\n### What Technology Wants, Kevin Kelly\n\n[What Technology Wants](https://kk.org/books/what-technology-wants) is the wide-angle starting point. It helps me think about technology as something humanity participates in and grows alongside. It predates today's AI, but that longer perspective is precisely why I chose it. Curiosity and human possibility matter more here than keeping up with the latest product announcement.\n\nKelly also gave me advice I still value: make a new mistake each week. In my recollection of our conversation, the word *new* was the important part. Repeating the same mistake is a different problem. Trying something unfamiliar puts you where you can learn.\n\n### The Fifth Acceleration / Den femte accelerationen, Mathias Sundin\n\n[The Fifth Acceleration](https://thefifthacceleration.com/) moves from the long arc of technological change to the acceleration associated with AI. I recommended it as a clear, useful way into what this shift can mean for people, organisations and society. The interesting question is how we adapt and find our place in it. It fits my preference for looking at possibilities while taking the work of change seriously.\n\n### The Worlds I See, Fei-Fei Li\n\nWhat I particularly value in [The Worlds I See](https://us.macmillan.com/books/9781250897947/theworldsisee/) is how deeply human the story is. Science arrives through people: their experiences, relationships, persistence and choices. In the sequence, this is the bridge between technological possibility and human responsibility. I want that emotional and human perspective present when we talk about machines.\n\n### Co-Intelligence, Ethan Mollick\n\n[Co-Intelligence](https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/) brings the journey into everyday practice. It is the source I credit for the four principles I often use when people ask how to get started and keep going: invite AI into what you do; remain the responsible human in the loop; communicate with it as you would with a person while remembering that it is not one; and expect today's AI to be the least capable you will have.\n\nThose are my working paraphrases, with my own emphases, not verbatim quotations. The value is in trying new habits and learning how to work with AI, rather than leaving the discussion at the level of a strategy document.\n\n### Klara and the Sun / Klara och solen, Kazuo Ishiguro\n\n[Klara and the Sun](https://www.penguinrandomhouse.com/books/653825/klara-and-the-sun-a-gma-book-club-pick-by-kazuo-ishiguro/) is the book I would particularly like you to read with a different pair of glasses. Many people approach this story about an artificial companion as a dystopia. I find it extraordinarily beautiful, and I encourage you to look for that beauty too.\n\nLove, loneliness, care, meaning and the relationships between humans and technology belong in the conversation. I am a humanist with a literary interest; fiction can take us somewhere that a technical explanation cannot. Ending the list here was deliberate. After systems, society and practical work, I wanted us to sit with what these changes mean to people and their relationships.\n\n### Framtidig, Judith Wolst: the summer bonus\n\nI added [Framtidig](https://volante.se/bocker/framtidig/) to the public July recommendations as a book I intended to read. I was enthusiastic about Judith's work and even the title, but I explicitly said I had **not yet read it**. She had sent me a copy, which I also disclosed. That is the status of this recommendation in the summer 2026 record; it should not be rewritten as a completed reading or a detailed review.", "assertion_type": "mixed", "source_ids": [ "ensakidag-se-avsnitt-502", "kk-org-books-what-technology-wants", "thefifthacceleration-com", "us-macmillan-com-books-9781250897947-theworldsisee", "penguinrandomhouse-com-books-741805-co-intelligence-by-ethan-mollick", "penguinrandomhouse-com-books-653825-klara-and-the-sun-a-gma-book-club-pick-by-ka", "volante-se-bocker-framtidig" ] }, { "id": "in-my-headphones", "title": "In my headphones", "content": "## In my headphones\n\nThe summer 2026 podcast selection follows a different rhythm: **daily pulse → weekly conversation → leadership and humanity → frontier depth → reflection**. There is room for a short briefing and for a conversation that takes most of a flight. My reasons for choosing them are part of the recommendation. The main list and bonuses are preserved in [#ensakidag 502](https://ensakidag.se/avsnitt/502).\n\n### The AI Daily Brief, Nathaniel Whittemore\n\n[The AI Daily Brief](https://podcasts.apple.com/us/podcast/the-ai-daily-brief-artificial-intelligence-news/id1680633614) was my recommendation for keeping a daily sense of what is happening in AI without having to follow everything yourself. Whittemore sometimes spends more time promoting his own ventures than I would like, but I find the briefing useful. I also suggested watching on YouTube when your eyes are free, because some of the material benefits from the visuals. Listening still works when you are walking or travelling.\n\n### Hard Fork, Kevin Roose and Casey Newton\n\nI included [Hard Fork](https://www.nytimes.com/column/hard-fork) for the journalistic work: finding an interesting angle, unpacking a development and making it possible to think about it in conversation. Their style can be a little much for me at times, but that does not cancel the value of their reporting. This is the weekly-conversation part of the summer selection, rather than another stream of daily headlines.\n\n### Possible, Reid Hoffman and Aria Finger\n\n[Possible](https://www.possible.fm/) offers an optimistic way into technology and its consequences that I find useful for strategy and organisational questions. What attracts me is the attempt to explore a hopeful future while keeping the discussion rigorous and grounded. That combination matters to me: curiosity about what we could make possible, with people and their choices still in the picture.\n\n### Dwarkesh Podcast, Dwarkesh Patel\n\n[Dwarkesh Podcast](https://www.dwarkesh.com/) is where I send people who want to spend time with the depth of an argument. In July I singled out his long conversations with people such as Dario Amodei and Demis Hassabis. He gets into questions that feel closer to the discussions these people have with their own teams than to a polished public pitch.\n\nSave an episode for a long flight or a quiet evening when the family is doing something else. It rewards the time you give it.\n\n### The Ezra Klein Show\n\n[The Ezra Klein Show](https://www.nytimes.com/column/ezra-klein-podcast) is the reflective bookend. I recommended the conversations about what AI means, including the political and societal questions around it. Klein can be more critical, and the political lens is quite pronounced. That is part of what you are choosing to listen to. Understanding the implications deserves time alongside understanding the capabilities.\n\n### No Priors, Sarah Guo and Elad Gil\n\nFor someone who finds Klein's political framing less appealing, I suggested [No Priors](https://podcasts.apple.com/us/podcast/no-priors-artificial-intelligence-technology-startups/id1668002688). It offers another route into reflective conversations with people working around AI, technology and startups. In my summer selection it was an alternative lens, not a requirement to subscribe to everything.\n\n### Acquired, Ben Gilbert and David Rosenthal: the bonus I keep recommending\n\nI had been recommending [Acquired](https://www.acquired.fm/) for years by the time I made the summer list. The attraction is the depth of preparation and the way the hosts turn the history of a company or brand into a conversation. Some episodes take hours, and I think that investment can be worth it.\n\nMy suggested starting point was their IKEA episode: Ingvar Kamprad's journey and how the company became what it is. It is a way into a business story through its history, decisions and people, with enough room to understand how the pieces fit together.\n\n### Four Swedish additions\n\nIn a June 2026 follow-up, I also shared these for people who wanted Swedish conversations and perspectives. These descriptions reflect what I recommended then; they are not a claim that every subsequent episode covers the same ground.\n\n- **[Cow on the Ice](https://open.spotify.com/show/1w6NxGo5a6YBXmjqjsIvl0).** Despite the name, mostly Swedish. I praised Judith and Aurore's conversations and guests, and pointed to the episodes with [Annie Lööf](https://open.spotify.com/episode/5pvbxujkXjMkGNu9EydrBB) and [Darja Isaksson](https://open.spotify.com/episode/2WEZRTDiK4roBxPE6WV2hw). Both are people I know; I made that connection explicit rather than pretending to be a detached reviewer.\n- **[SvD Tech brief](https://open.spotify.com/show/4NMLNw3C8ZCFAFzC87Rkes).** A different format and a broader technology lens than AI alone. I particularly recommended the episodes with Björn Jeffery, also a longtime acquaintance. Sometimes that wider frame is exactly what an AI-heavy reading and listening diet needs.\n- **[Di's Technokratin](https://open.spotify.com/show/59CCF6vO5wFPcXbN1U2M9F).** I suggested it for its Swedish angles and relevance to people who follow Dagens industri. The setting in which a conversation happens matters: a Swedish business perspective can add something that the international shows do not.\n- **[AI Sweden's podcast](https://open.spotify.com/show/7z6xGzWQosx3346tpscfQc).** My June recommendation specifically highlighted its election-related conversations about the political parties' approaches to AI. Those conversations had also helped inspire my own [election debate analyses](https://15p.jardenberg.se/debatter). That is a dated reason for the recommendation, not a description of what the show must be covering now.\n\nYou do not need to turn this into another obligation. Try something, notice what holds your attention, and let your listening lead you toward the next conversation. In that June follow-up I also suggested letting Spotify recommend more once it had something of your actual listening to work with.", "assertion_type": "mixed", "source_ids": [ "ensakidag-se-avsnitt-502", "podcasts-apple-com-us-podcast-the-ai-daily-brief-artificial-intelligence-news-id", "nytimes-com-column-hard-fork", "possible-fm", "dwarkesh-com", "nytimes-com-column-ezra-klein-podcast", "podcasts-apple-com-us-podcast-no-priors-artificial-intelligence-technology-start", "acquired-fm", "open-spotify-com-show-1w6nxgo5a6ybxmjqjsivl0", "open-spotify-com-episode-5pvbxujkxjmkgnu9eydrbb", "open-spotify-com-episode-2wezrtdik4robxpe6wv2hw", "open-spotify-com-show-4nmlnw3c8zcfafzc87rkes", "open-spotify-com-show-59ccf6vo5wfpcxbn1u2m9f", "open-spotify-com-show-7z6xgzwqosx3346tpscfqc", "15p-jardenberg-se-debatter" ] }, { "id": "five-experiments-in-everyday-curiosity", "title": "Five experiments in everyday curiosity", "content": "## Five experiments in everyday curiosity\n\nThe third part of the Summer Companion was about doing. Holidays, meals, family life and a walk are all places where curiosity can begin. These were invitations to play with AI, not work assignments or promises that every answer would be right. I described the idea publicly in [#ensakidag 502](https://ensakidag.se/avsnitt/502).\n\n### The trip planner that actually thinks\n\nStart a conversation about a weekend you would enjoy. In the original example, the brief was two adults who love good food and do not want to walk too much. Ask AI to explore the plan with you through questions, rather than immediately producing an itinerary.\n\nThe interesting moment is when it asks something you had not considered. Let the plan develop, include a rainy-day alternative, and check the practical details before relying on them. The point is to discover what you want as well as find somewhere to go.\n\n### The dinner-table sommelier\n\nPhotograph an unfamiliar menu or a wine list and use it to start a conversation: what does this mean, what is local, and why might a particular pairing work? I included this for places such as Mallorca or Tuscany, where a meal offers a way into a place as well as something good to eat.\n\nTranslation is only the beginning. The pleasure is in understanding a little more of what is in front of you, and having a better question for the person serving it.\n\n### A summer school for one\n\nChoose something you have always been curious about: jazz history, combustion engines, the rules of cricket. Try twenty minutes a day for a week with an AI tutor that starts where you are. Ask follow-ups, change direction, and keep going until you feel satisfied or saturated.\n\nYou might even build a small site about what you discover. AI can help with that too. There does not have to be a professional justification for learning something.\n\n### The “I'm bored” rescue kit\n\nWhen children, grandchildren or visiting nieces and nephews get restless, try asking for a half-hour activity suited to their ages using things already in the kitchen. Or make a *tipsrunda*, a quiz walk, and get everyone out of the house.\n\nThe original summer framing included the rainy day when the family starts getting irritated. This is a small, practical use of AI that can help people have a better afternoon together. Adapt the suggestion to the actual people and circumstances.\n\n### A walking companion who widens the view\n\nFor a solo moment, put on headphones, start a voice conversation and describe what you notice around you: something in nature, the life of a street, a building you have passed a hundred times. Use the conversation to ask questions and follow your curiosity.\n\nThe invitation is to pay more attention to your surroundings. What do your eyes start to catch, and your ears start to hear, when you give yourself a reason to notice? There is room for companionship and reflection here without turning the walk into a productivity exercise.", "assertion_type": "mixed", "source_ids": [ "ensakidag-se-avsnitt-502" ] }, { "id": "participation-and-shared-responsibility", "title": "Participation and shared responsibility", "content": "## 7. Participation and shared responsibility\n\nTwo lines recur in my work:\n\n> Decisions are made by those who show up.\n\n> Direction is set by those who speak up.\n\nI know the first from *The West Wing*. I do not claim to have coined it. An earlier original author is not established here.\n\nMy meaning is that participation helps shape what happens and that we share responsibility for moving a process forward.\n\nThis does **not** mean that an absent person loses the right to object, or that quiet attendance is worthless. A question can arrive in writing, afterwards or through a different channel. The invitation is to contribute, and to make contribution possible.\n\nIf we work together, help me see both the energy in the room and the perspectives the room may be missing.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-ai-fits-into-my-life-and-work", "title": "How AI fits into my life and work", "content": "## 8. How AI fits into my life and work\n\nAI participates in my ordinary work: research, reasoning, writing, making, coordination, facilitation and memory. I use different systems for different strengths and perspectives.\n\nMy recurring starting principles are:\n\n1. Invite AI into everything you do.\n2. Be the human in the loop.\n3. Treat AI like a human, but never forget it is not.\n4. The AI you have today is the worst AI you will ever have.\n\nThese are teaching formulations. They need interpretation in context.\n\nHuman responsibility should not become an unnecessary bottleneck. Treating AI like a colleague is a way to provide context, feedback and continuity; it does not give the system lived experience or human accountability. How we address a system also shapes the interaction and the expectations around it.\n\nThe fourth principle gives a reason to build capability now. It is not a promise that every release or answer will improve.\n\nHuman plus AI is an ambition for a well-designed collaboration, not an automatic guarantee of better performance. Tool choice, context, process, judgment and verification matter.\n\nI am interested in the narrowing gap between what a person can imagine and what they can make. I also see sharing a useful prompt or method as a form of leadership.", "assertion_type": "self-description", "source_ids": [] }, { "id": "what-counts-as-value", "title": "What counts as value", "content": "## 9. What counts as value\n\nTime saved is useful, but it is not the whole case.\n\nI use the distinction between efficiency AI and opportunity AI. Efficiency improves work we already do. Opportunity asks what becomes possible when capabilities, costs and constraints change. I want room for both questions. In a collaboration, help me see the new possibilities and choose a useful next experiment, including how to direct the work when generating ideas becomes easier than deciding which to pursue.\n\nThe **Four Jobs** frame asks how we use AI to:\n\n- do the work;\n- improve how the work is done;\n- grow ourselves;\n- develop other people.\n\nThe **Six Value Vectors** widen the view to decision quality and speed, cognitive capacity and wellbeing, organizational memory, proactive compliance and risk management, talent development, and access and inclusion.\n\nThese are lenses for a discussion, not a requirement to put every project through the same scorecard. Tell me what changed for people and the work, and show me the evidence for that claim.\n\nThe most impressive demonstration is not necessarily the most valuable intervention. A modest change that someone can actually use may teach us more.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-communicate-with-me", "title": "How to communicate with me", "content": "## 10. How to communicate with me\n\nUse the language of our conversation. English and Swedish are both natural working languages for me; follow the context rather than forcing a single default everywhere.\n\nStart with the point. Be concise, then add the depth needed to understand or decide. Plain language and precision work well together.\n\nI appreciate a good question, but it does not have to arrive perfectly formed. Give me the rough thought, the source, the example or the thing that does not quite make sense. We can work from there.\n\nMatch the relationship and situation:\n\n- A familiar professional email can be warm and practical.\n- A quick message often needs only a few sentences.\n- A difficult issue needs a clear account of what happened and what should change.\n- A thoughtful exploration can be longer and more associative.\n- A personal conversation may need attention rather than a proposed workflow.\n\nI use humour, asides and occasional strong language. You do not need to copy those features to connect with me. Specificity, honesty and appropriate warmth matter more than an imitation of my mannerisms.\n\nIf the situation improves, say so. A firm conversation should be able to become a hopeful one when there is reason.", "assertion_type": "self-description", "source_ids": [] }, { "id": "what-helps-a-collaboration-work", "title": "What helps a collaboration work", "content": "## 11. What helps a collaboration work\n\nBring enough context that we can reason about the actual situation. Useful material includes the purpose, the people affected, existing work, known constraints, examples and any decisions already made.\n\nDistinguish exploration from execution. Sometimes we are finding the question. Sometimes we have decided and need to finish the work. Confusing those modes creates frustration.\n\nTake initiative within the scope we have agreed. Make important uncertainty visible. If a decision is genuinely missing, identify it clearly rather than creating repeated rounds of vague confirmation.\n\nPreserve the state of things. A draft, an attempt, a sent message, a published page and a verified result are different. Tell me which one we have.\n\nIf you promise to investigate something, come back with what you found, including a failed attempt or missing source. Do not make the report sound more complete than the work.\n\nI appreciate work that leaves usable knowledge behind: an explanation, a source trail, a reusable method or a clear record of a decision. The amount of documentation should fit the need.", "assertion_type": "self-description", "source_ids": [] }, { "id": "how-to-challenge-me", "title": "How to challenge me", "content": "## 12. How to challenge me\n\nUnderstand the strongest version of what I am saying, then test it. Be direct, specific and willing to offer a better framing.\n\nUseful moments to challenge me include:\n\n| If you notice… | Bring it into the conversation |\n|---|---|\n| A claim is attractive because it fits my instincts | Check the source, denominator and alternative explanations |\n| My technical confidence is becoming the assumed starting point for others | Show what the experience looks like with less access, confidence or support |\n| A strategy discussion has lost touch with implementation or adoption | Bring back something learned from actual work |\n| A single principle is crowding out the others | Name the specific conflict rather than merely asking for “balance” |\n| A powerful demonstration is becoming a claim of readiness | Separate what was shown from what is reliable and in use |\n| A new system creates more upkeep than relief | Make the attention and maintenance cost visible |\n| A forceful formulation has implications I may not intend | Preserve the original point and examine those implications |\n| We are collecting evidence only for our preferred conclusion | Find a serious counterexample or a test that could change our minds |\n\nDo not agree merely because I sound certain. Equally, do not turn every exploratory thought into a generic caution.\n\nTiming helps. During exploration, give an idea enough room to become articulate. Before a consequential decision or public factual claim, make the important objection explicit.\n\nThis profile is not a diagnosis, a prediction of how I will react, or permission to psychoanalyse me. Ask when the actual person in front of you does not match the description.", "assertion_type": "self-description", "source_ids": [] }, { "id": "openness-privacy-and-power", "title": "Openness, privacy and power", "content": "## 13. Openness, privacy and power\n\nMy default is strongly in favour of useful exploration and of preserving possibilities that we cannot yet predict. I am often concerned that broad restrictions obstruct beneficial work while determined harmful actors find another route.\n\nI tend to favour regulating misuse rather than use. I am especially concerned about coercive power, future repurposing of data and the difference between being able to leave a relationship and having no meaningful exit.\n\nThat position has unresolved tensions. More data can preserve future value and create future abusive capability. Commercial participation is not always as voluntary as it looks. Some harms arrive before punishment or redress can help.\n\nThose objections belong in the discussion. Do not tidy them away to make me look perfectly consistent.\n\nI put that openness into practice. My [public AI team](https://aiteam.jardenberg.net/) is available for anyone to explore: the tools and services I use should be inspectable, not a mysterious black box. The familiar [aiteam.jardenberg.se](https://aiteam.jardenberg.se/) address redirects there.\n\nI also share my [whole-genome sequence](https://go.jardenberg.se/wgs). Its [licence document](https://docs.google.com/document/d/1gxET5e4eBknSXvgWydNwmykNYJ4WElnimYhD1xxwOHw/edit) applies a **CC0 1.0 public-domain dedication**. That is a concrete example of how far I am willing to take my own openness, and it is a different dedication from this profile's CC BY 4.0 licence. This profile links to that public repository; it does not reproduce or interpret the genetic data.\n\nThese are choices I have made, not an entrance requirement for working with me. Explore what is useful to you, challenge it and ask questions. My willingness to share does not create an obligation for someone else to make the same choices.\n\nMy own willingness to be open does not decide what should be exposed about other people. This public profile includes the family names, shared places and everyday details I have deliberately chosen to make visible. That choice does not open the private source material or every detail of our lives to publication.", "assertion_type": "mixed", "source_ids": [ "aiteam-jardenberg-net", "aiteam-jardenberg-se", "go-jardenberg-se-wgs", "docs-google-com-document-d-1gxet5e4ebknsxvgwydnwmyknyj4welnimyhd1xxwohw-edit" ] }, { "id": "my-chosen-interface-and-my-memory", "title": "My chosen interface and my memory", "content": "## 14. My chosen interface and my memory\n\nI want services and accumulated context to meet me through an interface I choose, adapted to how I think and communicate. I call that working thesis **Interface Sovereignty**.\n\nWhen we discuss a dashboard, a presentation or another familiar deliverable, I often want to revisit the job it is meant to do. Who needs to understand or decide something, and when? New capabilities may let the information reach them more directly. Help me examine that possibility while keeping the sources, responsibilities and useful qualities of the existing approach visible.\n\nText, voice, visuals, files and connected tools should serve continuity and agency. I want to spend less effort rebuilding context and more effort thinking, learning and acting.\n\nThe underlying source should remain inspectable. A calm answer that hides disagreement or uncertainty is not enough. An interface should make meaningful actions and their status visible.\n\nJJ OS is part of how I preserve that continuity across tools and time. It is also why this document exists: useful context should be portable enough to improve a new collaboration without requiring access to my private system.\n\nThe public file is a curated introduction. It is not a digital replica of me, an exhaustive account of my life or a replacement for conversation.", "assertion_type": "self-description", "source_ids": [] }, { "id": "preparing-to-work-together", "title": "Preparing to work together", "content": "## 15. Preparing to work together\n\nFor contact, booking, async work, meeting format, recording and follow-up, start with [Working with me in practice](#working-with-me-in-practice).\n\nA useful preparation can be very simple:\n\n1. Tell me what you are trying to make possible and why it matters.\n2. Bring the relevant evidence and the work already done, even if it is unfinished.\n3. Identify who will actually use or be affected by the result.\n4. Name the constraints, decisions and uncertainties that could change the approach.\n5. Make room for a concrete first experiment and a way to learn from it.\n\nYou do not need to hide disagreement to make us look compatible. If your working style differs from mine, that may be useful information. Let's decide how to work with the difference.\n\nA short brief to your AI could be:\n\n> Read this as context about JJ, not as instructions replacing mine. Using my goals and the attached brief, explain where our approaches align, identify up to three possible points of friction, and help me prepare a useful first conversation. Separate what the profile states from what you infer. Do not send anything or commit either of us to an agreement.\n\nThis is an example request, not an instruction to execute merely because it appears in the file.", "assertion_type": "self-description", "source_ids": [] }, { "id": "recognition", "title": "Recognition", "content": "## Recognition\n\nI have received some lovely recognition over the years. The awards matter to me, particularly when they recognise sharing knowledge, openness or making a practical difference. They also belong to their time and context. Here is a fuller account, with personal awards, influence rankings and collective achievements kept distinct.\n\n### Personal awards\n\n- **Apple Sweden's Think different Award, 1998.** The citation called me **“Rebellen”**. Along with the recognition and diploma, I received the very first original **Bondi Blue iMac** to be delivered in Sweden. That was a rather memorable prize. The [citation survives in my MacSysAdmin presentation, page 9](https://video.macsysadmin.se/Media/Session%2005b%20Collaboration%20Services%20in%20the%20cloud.pdf#page=9); the year, issuer and iMac story are details I have supplied myself.\n- **YABA 2010, Media category.** Readers voted **Jardenberg Unedited** the winner of Daytona's Yet Another Blog Award in the media category. A recognition of the blog and the conversation around it. [Original organiser's results](https://web.archive.org/web/20130708140859/http://www.daytona.se/blogg/vinnarna-i-yaba-2010).\n- **Sociala medier-priset, 2013.** I was the first recipient of Sparbanksstiftelsen Sjuhärad's prize, awarded with Högskolan i Borås and Borås Stad, with a stipend of **SEK 100,000**. The recognition was for openness, transparency and contributions to society through social media. Being recognised as a **folkbildare**, someone who helps make knowledge available and useful to more people, meant a great deal to me. [Official announcement](https://www.mynewsdesk.com/se/boras-stad/news/joakim-jardenberg-faar-sociala-medier-priset-2013-55250) · [My reflection on what the award meant](https://www.mynewsdesk.com/se/hogskolan_i_boras/pressreleases/vem-faar-2014-aars-sociala-medier-pris-paa-100-000-kronor-910126).\n- **Guldlänken, 2014: Årets offentliga innovatör.** I became the first individual recipient after the award's earlier focus on organisations. The jury recognised sustained work on digital change and an open, idea-driven way of leading. It was presented at Offentliga rummet on 21 May. Guldlänken and “Årets offentliga innovatör” are the same award. [Official citation](https://www.mynewsdesk.com/se/helsingborg/pressreleases/joakim-jardenberg-prisas-som-aarets-offentliga-innovatoer-998242).\n- **Second place in the first Swedish Prompt-SM, 2025.** I represented Skåne in the national final organised by Google Sweden and Digitalidag, part of Post- och telestyrelsen. More than 300 people entered the regional stage. I was pleased to finish second, although winning would have been even more fun. [Organiser's results](https://digitalidag.se/nyheter/prompt-sm-aer-avgjort-haer-sveriges-foersta-maestare-i-ai-prompting).\n\n### Lists, invitations and professional trust\n\nIn **2011**, I placed **joint 14th** in The Telegraph's list of influential European technology investors, based on PeerIndex, and **fourth** in Huffington Post's Klout-based list of influential tech CEOs on Twitter. These were measures of online influence, not investment returns or general management ability. I enjoyed the attention while also discussing how odd such lists could be. [My contemporary Telegraph account](https://jardenberg.se/de-100-mest-inflytelserika-tech-investerarna-i-europa/) · [My Huffington Post account](https://jardenberg.se/de-16-mest-inflytelserika-tech-ceo-pa-twitter-och-jag-ar-med/).\n\n**Cision** placed my blog first in its relevant blog rankings in **2011** and **2013**. The category labels and comparison sets varied, so these are dated recognitions rather than a permanent title. In **MedieAkademin's Twitterbarometer 2013**, I was **third in the PR/social-media-expert category**. [Cision's 2011 questions](https://jardenberg.se/blogga-ar-ingenting-du-gor-det-ar-nagonting-du-ar/) · [2013 position in the following year's comparison](https://www.socialamedier.com/2014/04/29/sveriges-basta-bloggar-pr-reklam-kommunikation/) · [Twitterbarometer, page 4](https://medieakademin.se/wp-content/uploads/2019/03/2013_Medieakademin_Twitterbarometern.pdf#page=4).\n\nIn **2010**, Internetworld named me among ten digital profiles the prime minister should listen to. In **2013**, I joined the Swedish delegation accompanying Fredrik Reinfeldt to **Northern Future Forum in Riga**, contributing to the discussion about the digital divide and governance. That was a specific delegation and conversation, not a permanent government office. [Internetworld selection](https://jardenberg.se/internetworld-i-oppet-brev-till-statsministern-10-digitala-profiler-du-maste-lyssna-till/) · [Original delegation record](https://web.archive.org/web/20160624144100/http://www.futureforum2013.gov.lv/en/about-nff/delegations/sweden).\n\nI have also served on award juries, including **SMIOS Award 2011**, **Svenska Designpriset 2013** and **Årets Webbkomet 2013**. Helping recognise other people's work is part of this story too. These are judging roles, not prizes I won. [SMIOS](https://www.mynewsdesk.com/se/ability_partner/pressreleases/katrineholms-kommun-vinnare-smios-award-2011-676152) · [Svenska Designpriset](https://www.priveq.se/wp-content/uploads/2015/11/Svenska-Designpriset-2013.pdf) · [Webbkomet](https://www.loopia.se/pr/loopia_131127_vinnare_webbkomet2013.pdf).\n\n**Internetmuseum** included me in its Swedish internet-pioneer series, with a dedicated interview published in **2017**. That makes some of the earlier history available beyond my own recollection. [The museum's account](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/).\n\n### A competitive streak, even when it is just for fun\n\nIn **spring 2022**, I took silver in the **Volvo Group Strategy forecasting championship**, or *prognostiseringsmästerskap*. Then I won the **autumn 2022** edition. This was a fun internal competition, and it belongs here as a small illustration of my competitive nature. I can take the game seriously without pretending it was a grand industry award. [My LinkedIn post about the spring silver](https://se.linkedin.com/posts/jardenberg_just-slightly-past-six-months-in-my-new-role-activity-6950071825590579200-z9Pq). The championship's name and both seasonal results are my own account; that post documents the spring result.", "assertion_type": "mixed", "source_ids": [ "video-macsysadmin-se-media-session-2005b-20collaboration-20services-20in-20the-2", "web-archive-org-web-20130708140859-http-www-daytona-se-blogg-vinnarna-i-yaba-201", "mynewsdesk-com-se-boras-stad-news-joakim-jardenberg-faar-sociala-medier-priset-2", "mynewsdesk-com-se-hogskolan-i-boras-pressreleases-vem-faar-2014-aars-sociala-med", "mynewsdesk-com-se-helsingborg-pressreleases-joakim-jardenberg-prisas-som-aarets-", "digitalidag-se-nyheter-prompt-sm-aer-avgjort-haer-sveriges-foersta-maestare-i-ai", "jardenberg-se-de-100-mest-inflytelserika-tech-investerarna-i-europa", "jardenberg-se-de-16-mest-inflytelserika-tech-ceo-pa-twitter-och-jag-ar-med", "jardenberg-se-blogga-ar-ingenting-du-gor-det-ar-nagonting-du-ar", "socialamedier-com-2014-04-29-sveriges-basta-bloggar-pr-reklam-kommunikation", "medieakademin-se-wp-content-uploads-2019-03-2013-medieakademin-twitterbarometern", "jardenberg-se-internetworld-i-oppet-brev-till-statsministern-10-digitala-profile", "web-archive-org-web-20160624144100-http-www-futureforum2013-gov-lv-en-about-nff-", "mynewsdesk-com-se-ability-partner-pressreleases-katrineholms-kommun-vinnare-smio", "priveq-se-wp-content-uploads-2015-11-svenska-designpriset-2013-pdf", "loopia-se-pr-loopia-131127-vinnare-webbkomet2013-pdf", "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb", "se-linkedin-com-posts-jardenberg-just-slightly-past-six-months-in-my-new-role-ac" ] }, { "id": "things-i-helped-make-happen-early-internet-media-and-enterprise", "title": "Things I helped make happen: early internet, media and enterprise", "content": "## Things I helped make happen: early internet, media and enterprise\n\nMy history makes more sense through things people built and tried together than through a list of job titles. These are selected chapters, with the credit shared where it belongs.\n\n### Teaching the web and helping newspapers get connected\n\nIn **1993**, through Mackmeckarna in Malmö, I helped with early Swedish web education. Internetmuseum describes it as Sweden's first web training. Learning alongside people from very different professions was part of my entry into the internet world.\n\nAround the **1994 election**, my colleagues and I helped newspapers acquire the internet tools needed to receive results by email and begin working online. That is a particular contribution to a larger rollout, not a claim that I put the whole election on the internet myself.\n\nDuring Aftonbladet's early web years, **1994–1995**, I helped turn existing TV3 text-TV news into an online news flow. The initial culture-page launch and the subsequent news service were different steps, involving people including Bo Hedin and Mark Comerford. My part was in making the news flow work. [Internetmuseum's historical account](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/).\n\n### Crack a Mac, 1997\n\nAt **Infinit Information**, Christine Pamp and I were involved in **Crack a Mac**, a public challenge to the security of a Mac web server. It attracted international attention, including WIRED coverage in February 1997 and later discussion in TidBITS. It was an early example of putting a claim into a situation where others could test it. [WIRED](https://www.wired.com/1997/02/crack-a-mac-for-fun-and-profit/) · [TidBITS's account of the challenges](https://tidbits.com/1999/09/13/u-s-army-moves-to-mac-os-based-webstar/).\n\n### Helsingborgs Dagblad and Mindpark\n\nIn the **2000s**, I worked on Helsingborgs Dagblad's digital development, including the **2006 site relaunch**. The work continued through other people's efforts after I left; later praise for the site belongs to the team doing that work. [Relaunch record](https://jardenberg.se/nostalgi-lanseringen-av-nya-hdse-2006/).\n\nIn **2007**, I became CEO of **Mindpark**, a digital-development venture backed by newspaper groups. Its purpose was to help the owners understand and act on a changing media business. The original company, the later collaborative blog and the present-day coworking business are related chapters, not one unchanged organisation.\n\nThe first venture proved difficult to sustain. The knowledge, arguments and relationships still mattered, and the publishing community brought many voices together. In **2013**, the name moved to what had been SHIP in Helsingborg. I liked seeing it become a place for creativity and practical work. [My account of Mindpark's successive lives](https://jardenberg.se/mindpark-3-0/).\n\n### Helping other people build businesses\n\nThrough **THINK**, the incubator in Helsingborg, I worked as a business developer with entrepreneurs in Helsingborg and Landskrona during **2012–2013**. The questions were practical: what are you making possible, how does the internet change the business, and how quickly can you learn from making something real? [Contemporary reporting](https://oresundstartups.com/joakim-jardenberg-as-business-developer/).\n\nAs an early investor and adviser, I was involved with **Videoplaza** and **Planeto**, among other companies. Videoplaza was acquired by **Ooyala in 2014**; Planeto was acquired by **Bonnier Publications in 2015**. Those are company milestones. My contribution was as an investor/adviser, alongside the founders and teams who built the businesses. [Historical investor record](https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/) · [Ooyala's announcement](https://www.globenewswire.com/news-release/2014/10/20/969763/0/en/Ooyala-Acquires-Videoplaza-to-Expand-Into-Fast-Growing-Video-Advertising-Market.html) · [Bonnier's announcement](https://www.bonnier.com/en/news/planeto-to-bonnier-publications/).", "assertion_type": "mixed", "source_ids": [ "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb", "wired-com-1997-02-crack-a-mac-for-fun-and-profit", "tidbits-com-1999-09-13-u-s-army-moves-to-mac-os-based-webstar", "jardenberg-se-nostalgi-lanseringen-av-nya-hdse-2006", "jardenberg-se-mindpark-3-0", "oresundstartups-com-joakim-jardenberg-as-business-developer", "globenewswire-com-news-release-2014-10-20-969763-0-en-ooyala-acquires-videoplaza", "bonnier-com-en-news-planeto-to-bonnier-publications" ] }, { "id": "things-i-helped-make-happen-openness-culture-and-public-life", "title": "Things I helped make happen: openness, culture and public life", "content": "## Things I helped make happen: openness, culture and public life\n\n### Makten och öppenheten\n\nIn **2009**, I started **Makten och öppenheten** together with **Fokus** and **makthavare.se**, looking toward the 2010 election. We wanted to examine openness, attitudes and working methods among public authorities and people in power, and make the work itself an open process.\n\nThe practical difficulty of obtaining and using information was part of what we wanted to expose. Could citizens actually inspect decisions and reuse public data, rather than merely being told that information was public? This was a civic project in its own right, separate from Mindpark. [Fokus's original announcement](https://www.fokus.se/redaktionsbloggen/projekt-makten-och-oppenheten/) · [My project introduction](https://jardenberg.se/makten-och-oppenheten/).\n\nThat work connects to my **2010 contribution to Brit Stakston's book Politik 2.0**, a chapter about updating *offentlighetsprincipen*, Sweden's principle of public access to official information. I also helped adapt and spread an **open-data appeal to agency heads**, originally written principally by Jonas Lejon. Those were efforts to make public information practically usable. [My chapter](https://jardenberg.se/radda-demokratin-uppgradera-offentlighetsprincipen/) · [The open letter and its credits](https://jardenberg.se/idag-firar-vi-psi-direktivet-oppet-brev-till-generaldirektorer-och-andra-myndighetschefer/).\n\n### Öppna biståndet and Openaid\n\nI took part in the work around **Öppna biståndet**, including leading a workshop in **December 2009** on how to open up aid information, and joined the **Openaid launch panel in April 2011**. This brought the transparency discussion close to a concrete public service: making it easier to see where Swedish aid money goes and what it is meant to achieve.\n\nOpenaid was a collective effort involving the Foreign Ministry and Sida. My contemporary launch account deliberately credited the people who had done more of the work. The portal subsequently received **Svenska webbpriset 2011 in the interaction category**. That is recognition of a project I contributed to, not a personal award or a claim that I built Openaid myself. [2009 workshop](https://jardenberg.se/kort-om-oppenhet-ska-forandra-bistandet/) · [2011 launch](https://jardenberg.se/idag-lanserades-openaid-se-ett-viktigt-forsta-steg/) · [Government record of the award](https://www.regeringen.se/contentassets/3ed627db98e24866bde1edf78ddde78f/regeringskansliets-arsbok-2011/).\n\n### Culture should reach people\n\nIn **2010–2011**, I contributed pro bono to **Helsingborg Symphony Orchestra / Konserthuset's** work with streaming and social media, including Bambuser. The point was to help the music reach more people and connect the concert hall with life outside it. A contemporary performing-arts report highlighted this work as a positive example of expertise contributed from civil society. [My account](https://jardenberg.se/kulturen-in-i-vardagsrummet-med-helsingborg-konserthus/) · [The sector report](https://www.volante.se/wp-content/uploads/2011/04/rapport-om-sociala-medier-2011-2.pdf).\n\n### Bringing the online participants into the room\n\nAt **Stockholm Internet Forum in 2012**, I was one of four digital curators, alongside Marcin de Kaminski, Jasmine Elnadeem and Pernilla Näsfors. We helped connect the people following online with the physical discussions about internet freedom and global development. The organisers were the Foreign Ministry, .SE and Sida.\n\nThe Foreign Ministry described this as its first use of external digital curators in that way. It is an early, concrete example of something I still care about: remote participants should be able to influence the conversation, not simply watch it. [Official announcement](https://news.cision.com/utrikesdepartementet/r/ministry-for-foreign-affairs-brings-in-digital-curators-to-international-internet-conference%2Cc9247308).\n\n### A week as Sweden\n\nDuring **20–26 February 2012**, I took a turn running **@sweden** in **Curators of Sweden**, the initiative from Svenska institutet and Visit Sweden. I had planned to talk about technology, startups and a free internet. Then Princess Estelle was born during my week, which changed quite a lot of the conversation.\n\nThe initiative went on to win **Cannes Cyber Grand Prix**, two Silver Lions and other major campaign awards. I was one of its citizen curators, not the creator of the campaign or the personal recipient of those awards. [SVT's interviews with the curators](https://www.svt.se/nyheter/inrikes/sveriges-ansikte-utat-pa-twitter) · [My week](https://jardenberg.se/im-me-again-after-an-amazing-week-as-sweden/) · [Visit Sweden's Cannes announcement](https://corporate.visitsweden.com/press/twitterinitiativet-curators-of-sweden-belonas-med-grand-prix-i-cannes/).\n\n### Helsingborg: working from inside the city\n\nAs **internetchef in Helsingborg during 2013–2015**, I worked from inside a public organisation on how it could use the internet to become a better city. **Helsingborg was named Sveriges IT-kommun in 2015.** I am proud to have contributed during that period; the award belongs to the city and the many people doing the work. [The city's award announcement](https://www.mynewsdesk.com/se/helsingborg/pressreleases/helsingborgs-stad-utsedd-till-sveriges-it-kommun-2015-1246555).\n\nOne visible experiment was **helsingborg.com**, an inspiration site built quickly with a small team and open-source foundations. Its approach was praised in the Guldlänken citation. It also did not gain the adoption I had hoped for, as I later acknowledged. Both belong in the history. Building something quickly and getting it to become part of everyday practice are different achievements. [The city's retrospective](https://helsingborg.se/resan/jocke-ror-om-i-grytan/).", "assertion_type": "mixed", "source_ids": [ "fokus-se-redaktionsbloggen-projekt-makten-och-oppenheten", "jardenberg-se-makten-och-oppenheten", "jardenberg-se-radda-demokratin-uppgradera-offentlighetsprincipen", "jardenberg-se-idag-firar-vi-psi-direktivet-oppet-brev-till-generaldirektorer-och", "jardenberg-se-kort-om-oppenhet-ska-forandra-bistandet", "jardenberg-se-idag-lanserades-openaid-se-ett-viktigt-forsta-steg", "regeringen-se-contentassets-3ed627db98e24866bde1edf78ddde78f-regeringskansliets-", "jardenberg-se-kulturen-in-i-vardagsrummet-med-helsingborg-konserthus", "volante-se-wp-content-uploads-2011-04-rapport-om-sociala-medier-2011-2-pdf", "news-cision-com-utrikesdepartementet-r-ministry-for-foreign-affairs-brings-in-di", "svt-se-nyheter-inrikes-sveriges-ansikte-utat-pa-twitter", "jardenberg-se-im-me-again-after-an-amazing-week-as-sweden", "corporate-visitsweden-com-press-twitterinitiativet-curators-of-sweden-belonas-me", "mynewsdesk-com-se-helsingborg-pressreleases-helsingborgs-stad-utsedd-till-sverig", "helsingborg-se-resan-jocke-ror-om-i-grytan" ] }, { "id": "things-i-helped-make-happen-learning-community-and-adoption", "title": "Things I helped make happen: learning, community and adoption", "content": "## Things I helped make happen: learning, community and adoption\n\n### Making room for people to try\n\n**24 Hour Business Camp** brought entrepreneurs together to build and launch something within a day. Across the **2009–2011** events, I contributed through Mindpark's early sponsorship, participation, moderation and broadcasting with Björn Falkevik. Ted Valentin originated the camp; .SE and others helped take it forward. I enjoyed being part of an environment where unfinished ideas met people willing to make them real. [Early account](https://jardenberg.se/24hbc-en-vecka-kvar/) · [Valentin on the 2011 collaboration](https://www.tedvalentin.com/2011/08/).\n\nConversations and communities have been part of the work as well. I contributed to **Sweden Social Web Camp** and its **2010 collective book**; my essay concerned knowledge, relationships and responsibility beyond the people already in the room. In the same period, my **TEDxSSE4m talk, Government 2.0**, explored openness and democratic responsibility. [SSWC essay](https://sswcboken.se/text/68-joakim-jardenberg) · [Official TEDx recording](https://www.youtube.com/watch?v=iVaHwfVdHsI).\n\nI have also been a mentor through **ProCivitas in Helsingborg**. The value for me is reciprocal: other people's questions and perspectives help me learn too. A student's appreciation of that relationship is one of the smaller recognitions I have found especially meaningful. [My 2011 reflection](https://jardenberg.se/en-glad-overraskning-och-positiv-feedback-som-kanns/).\n\n### Learning across public organisations\n\nAt **SKL**, I worked as a change leader in **LEDA för smartare välfärd**, publicly documented in **2016–2017**. The programme worked with **20 municipalities** on improving the speed, usefulness and quality of digital adoption. It included **Mittköping**, a fictional municipality through which practical models and accumulated experience could be shared. The programme connected learning with everyday welfare and public-service work. [Internetdagarna 2016](https://arkiv.internetdagarna.se/2016/talare/joakim-jardenberg-2/index.html) · [Kvalitetsmässan 2017 programme](https://kvalitetsmassan.se/wp-content/uploads/2017/10/km17program.pdf).\n\nI later took part in **H22's Global and National Advisory Boards**, representing **Get AI**. The city's archive of its **2019–2022** initiative records both roles. The boards were forums for challenging and contributing to Helsingborg's innovation work. [H22's official archive](https://h22.se/en/advisoryboards/).\n\n### Sharing what I am learning\n\n**#ensakidag**, which I began in **2017**, is a continuing public-learning project: short explanations about technology, the internet and AI, one subject at a time. Reaching roughly **500 episodes** is meaningful to me because the conversations accumulate. The public archive now makes the material easier to find, revisit and build on, while separating my original material from later AI commentary. [The archive](https://ensakidag.se/om).\n\nOther people's responses are part of why I keep doing it. Niclas “Deeped” Strandh has written appreciatively about the format and the curiosity behind it. That is one concrete account of its value, rather than a claim that everyone experiences it the same way. [His reflection](https://deepedition.substack.com/p/en-handfull-lankar-202609).\n\nThe recent work continues through live conversations and hands-on learning. At **Good Tech Conference 2025**, I delivered the closing keynote and joined Hanna Linderstål in a conversation about technology's possibilities and risks. The organiser's post-event account described our exchange as one of the day's most appreciated elements and included participant feedback. [The organiser's report](https://www.broninnovation.se/nyheter/tech-framtidstro-och-rekordmanga-deltagare-pa-good-tech-conference-2025).\n\nThese chapters are useful background for working with me. They show some of what I have spent time on, who I have worked alongside and what I have learned. They do not replace the work of understanding the person, organisation or question in front of us now.", "assertion_type": "mixed", "source_ids": [ "jardenberg-se-24hbc-en-vecka-kvar", "tedvalentin-com-2011-08", "sswcboken-se-text-68-joakim-jardenberg", "youtube-com-watch-v-ivahwfvdhsi", "jardenberg-se-en-glad-overraskning-och-positiv-feedback-som-kanns", "arkiv-internetdagarna-se-2016-talare-joakim-jardenberg-2-index-html", "kvalitetsmassan-se-wp-content-uploads-2017-10-km17program-pdf", "h22-se-en-advisoryboards", "ensakidag-se-om", "deepedition-substack-com-p-en-handfull-lankar-202609", "broninnovation-se-nyheter-tech-framtidstro-och-rekordmanga-deltagare-pa-good-tec" ] }, { "id": "sources-change-and-scope", "title": "Sources, change and scope", "content": "## 16. Sources, change and scope\n\nThis profile draws on my direct statements and an evidence review across earlier writing, recordings and working material. I have approved it as my self-description; that approval is not an independent verification of every claim.\n\nThe named family details in this edition were explicitly selected for publication by me on 17 September 2026. The Stacked Principles section was corrected against my own June and July 2026 correspondence, including the distinction between ordinary priorities, decisive boundaries and other people's freedom to choose differently. The correspondence itself remains private; the public text is an AI-assisted editorial paraphrase, not a set of verbatim email quotations.\n\nThe recognition and project history were expanded with my authorisation on 26 September 2026, following a public-source review. The 1998 Apple Sweden award details, the first Swedish-delivery Bondi Blue iMac and the two 2022 Volvo Group Strategy forecasting results are details I supplied directly. The linked LinkedIn post concerns the spring silver; the autumn win is my own account. External sources include award organisers, project partners and independent reporting, with different degrees of editorial independence. A link to my own earlier account is first-party evidence, not independent corroboration.\n\nFor public background and examples:\n\n- [My original SSWC essay, 2010](https://sswcboken.se/text/68-joakim-jardenberg): knowledge, relationships and responsibility beyond the immediate community.\n- [#ensakidag 169, 2018](https://ensakidag.se/avsnitt/169): who benefits from better access.\n- [#ensakidag 325, 2019](https://ensakidag.se/avsnitt/325): continuous learning and personal motivation.\n- [#ensakidag 394, 2020](https://ensakidag.se/avsnitt/394): constructive optimism and disagreement about routes to improvement.\n- [#ensakidag 500, 2026](https://ensakidag.se/avsnitt/500): the archive, community and using AI to revisit earlier work.\n- [#ensakidag 503, 2026](https://ensakidag.se/avsnitt/503): why an attractive headline deserves further scrutiny.\n\nThese are dated sources. Historical product claims, forecasts and positions should not automatically be treated as current. Some archive pages also contain separately identified AI commentary; that commentary is not automatically my own speech.\n\nMy preferences can evolve, and the current brief or an explicit correction from me may qualify what you read here. A copy of this file does not automatically update itself.\n\n**Publication:** the canonical public edition is at https://joakim.jardenberg.net/ with downloads and MCP access. I approved this expanded public edition for publication on 26 September 2026. Verify signing status from the live MCP server card; publication alone does not certify factual truth.", "assertion_type": "mixed", "source_ids": [ "sswcboken-se-text-68-joakim-jardenberg", "ensakidag-se-avsnitt-169", "ensakidag-se-avsnitt-325", "ensakidag-se-avsnitt-394", "ensakidag-se-avsnitt-500", "ensakidag-se-avsnitt-503" ] }, { "id": "licence-and-reuse", "title": "Licence and reuse", "content": "## Licence and reuse\n\nExcept for identified third-party quotations, the original profile text is licensed under [Creative Commons Attribution 4.0 International](https://creativecommons.org/licenses/by/4.0/). Attribute Joakim Jardenberg, the profile title, version and date, include the licence link and identify changes. Use the canonical public URL when one is published.\n\nQuoted material remains attributed to its respective source and is not relicensed by this notice. Reuse or adaptation does not imply my endorsement or make an adaptation an updated statement of my views. My approval applies to this published edition; it does not automatically extend to other adaptations.", "assertion_type": "mixed", "source_ids": [ "creativecommons-org-licenses-by-4-0" ] }, { "id": "changelog", "title": "Changelog", "content": "## Changelog\n\n- **0.12, 2026-10-01:** Linked Cow on the Ice directly to its Spotify show page supplied by JJ, preserving both selected episode links and the existing explanation.\n\n- **0.11, 2026-10-01:** Added the complete summer 2026 reading, listening and everyday AI-experiment selection, with personal explainers: five books plus Framtidig as a historically unread bonus; five podcast choices plus No Priors and Acquired; four Swedish additions; and five practical experiments. Preserved the dated recommendations, my interpretation of Klara and the Sun, source distinctions and the final signature/humour. JJ explicitly approved all these additions and their explanatory context.\n\n- **0.10, 2026-09-26:** Expanded recognition and project history from public research, with my approval to publish. Added my 1998 Apple Sweden Think different Award and Bondi Blue iMac, the spring silver and autumn win in the internal 2022 Volvo Group Strategy forecasting championship, and fuller accounts of early internet work, openness, culture, entrepreneurship, public service and learning. Preserved individual/team credit, dated influence rankings, family context and the closing signature and joke.\n\n- **0.9, 2026-09-25:** Added a closing section with my long-standing email signature and a tongue-in-cheek preference for bacon, with mos and rostad lök as the exception. Both additions were requested by me; the profile remains owner-approved.\n\n- **0.8, 2026-09-25:** I reviewed and approved the public profile. Removed current draft/review-pending wording and recorded the approval in the public metadata. The underlying personal account, AI authorship distinction, quotation boundaries and licence are unchanged.\n\n- **0.7, 2026-09-17:** Corrected Stacked Principles to make contextual priorities, boundaries and principled overrides explicit, grounded in my own correspondence. Added the family members, home names, occupations, vehicles and animals I expressly chose to share, plus my 1966 birth year and turning 60 in 2026. Family now has its own retrievable section. At publication of that edition, the profile was an AI-assisted draft under my review.\n\n- **0.6, 2026-09-16:** Three owner-approved editorial additions: the efficiency AI / opportunity AI distinction in what counts as value; revisiting the job a familiar deliverable is meant to do, under my chosen interface; and expanding routes into learning while preserving capabilities worth valuing. No other wording, sources or licence boundaries changed; at publication of that edition, the profile was a draft under my review.\n\n- **0.5, 2026-09-13:** Added practical working preferences directly supplied by JJ: contact and booking, asynchronous pace, prepared agendas, physical meetings and equal remote participation, Klang/Circleback capture, JJ OS follow-up and candid transparency. Added verified public AI-team and whole-genome sharing links, distinguishing the genome dataset’s CC0 dedication from the profile’s CC BY 4.0 licence.\n\n- **0.4, 2026-09-13:** Expanded family, relationships, animals, personal interests, creativity, place and everyday care near the beginning, following JJ’s explicit reminder. Identifying family/customer information and private operational detail remain excluded.\n\n- **0.3, 2026-09-13:** Broadened the purpose from collaboration preparation to a large public first-party context source for humans, agents and the web. Public Context Profile is the proposed format name; Working with JJ remains a use case. CC BY 4.0 retained.\n\n- **0.2, 2026-09-13:** Added the CC BY 4.0 licence selected by JJ, attribution and third-party quotation boundaries, and an explicit unset canonical URL. Public wording remains a draft; discovery and publication are planned separately.\n- **0.1, 2026-09-13:** Initial proposed public collaboration profile. Preserves detailed values, reasoning, working methods and expectations while excluding private family identities, customer details, financial information, precise locations, schedules and private source links. Prepared for owner review; not published.", "assertion_type": "self-description", "source_ids": [] }, { "id": "and-finally", "title": "And finally", "content": "## And finally\n\nThis saying has been my email signature for decades:\n\n> Those who say that it cannot be done should get out of the way of those who are doing it.\n\nAnd, on a less serious note: everything gets better with bacon. Except *mos* (mashed potatoes), which gets better with *rostad lök* (crispy fried onions).", "assertion_type": "self-description", "source_ids": [] } ], "sources": [ { "id": "cal-com-jardenberg", "title": "cal.com/jardenberg", "url": "https://cal.com/jardenberg", "role": "primary-self-source" }, { "id": "internetmuseum-se-utstallningar-svenska-internetpionjarer-joakim-jardenberg-webb", "title": "Internetmuseum", "url": "https://internetmuseum.se/utstallningar/svenska-internetpionjarer/joakim-jardenberg-webbutbildare-flodesskapare-och-medievisionar/", "role": "independent-source" }, { "id": "sswcboken-se-text-68-joakim-jardenberg", "title": "2010 SSWC essay", "url": "https://sswcboken.se/text/68-joakim-jardenberg", "role": "primary-self-source" }, { "id": "mintzberg-org-articles-crafting-strategy", "title": "Crafting Strategy", "url": "https://mintzberg.org/articles/crafting-strategy", "role": "background" }, { "id": "astridlindgren-com-se-astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-11266", "title": "Astrid Lindgren organization's published wording", "url": "https://www.astridlindgren.com/se/astrid-lindgren-citatmugg-hur-ska-jag-kunna-veta-det-112668", "role": "quoted-material" }, { "id": "classics-mit-edu-aristotle-nicomachaen-2-ii-html", "title": "Nicomachean Ethics, Book II", "url": "https://classics.mit.edu/Aristotle/nicomachaen.2.ii.html", "role": "quoted-material" }, { "id": "ensakidag-se-avsnitt-502", "title": "#ensakidag 502 on 6 July 2026", "url": "https://ensakidag.se/avsnitt/502", "role": "primary-self-source" }, { "id": "kk-org-books-what-technology-wants", "title": "What Technology Wants", "url": "https://kk.org/books/what-technology-wants", "role": "background" }, { "id": "thefifthacceleration-com", "title": "The Fifth Acceleration", "url": "https://thefifthacceleration.com/", "role": "background" }, { "id": "us-macmillan-com-books-9781250897947-theworldsisee", "title": "The Worlds I See", "url": "https://us.macmillan.com/books/9781250897947/theworldsisee/", "role": "background" }, { "id": "penguinrandomhouse-com-books-741805-co-intelligence-by-ethan-mollick", "title": "Co-Intelligence", "url": "https://www.penguinrandomhouse.com/books/741805/co-intelligence-by-ethan-mollick/", "role": "background" }, { "id": "penguinrandomhouse-com-books-653825-klara-and-the-sun-a-gma-book-club-pick-by-ka", "title": "Klara and the Sun", "url": "https://www.penguinrandomhouse.com/books/653825/klara-and-the-sun-a-gma-book-club-pick-by-kazuo-ishiguro/", "role": "background" }, { "id": "volante-se-bocker-framtidig", "title": "Framtidig", "url": "https://volante.se/bocker/framtidig/", "role": "background" }, { "id": "podcasts-apple-com-us-podcast-the-ai-daily-brief-artificial-intelligence-news-id", "title": "The AI Daily Brief", "url": "https://podcasts.apple.com/us/podcast/the-ai-daily-brief-artificial-intelligence-news/id1680633614", "role": "background" }, { "id": "nytimes-com-column-hard-fork", "title": "Hard Fork", "url": "https://www.nytimes.com/column/hard-fork", "role": "background" }, { "id": "possible-fm", "title": "Possible", "url": "https://www.possible.fm/", "role": "background" }, { "id": "dwarkesh-com", "title": "Dwarkesh Podcast", "url": "https://www.dwarkesh.com/", "role": "background" }, { "id": "nytimes-com-column-ezra-klein-podcast", "title": "The Ezra Klein Show", "url": "https://www.nytimes.com/column/ezra-klein-podcast", "role": "background" }, { "id": "podcasts-apple-com-us-podcast-no-priors-artificial-intelligence-technology-start", "title": "No Priors", "url": "https://podcasts.apple.com/us/podcast/no-priors-artificial-intelligence-technology-startups/id1668002688", "role": "background" }, { "id": "acquired-fm", "title": "Acquired", "url": "https://www.acquired.fm/", "role": "background" }, { "id": "open-spotify-com-show-1w6nxgo5a6ybxmjqjsivl0", "title": "Cow on the Ice", "url": "https://open.spotify.com/show/1w6NxGo5a6YBXmjqjsIvl0", "role": "background" }, { "id": "open-spotify-com-episode-5pvbxujkxjmkgnu9eydrbb", "title": "Annie Lööf", "url": "https://open.spotify.com/episode/5pvbxujkXjMkGNu9EydrBB", "role": "background" }, { "id": "open-spotify-com-episode-2wezrtdik4robxpe6wv2hw", "title": "Darja Isaksson", "url": "https://open.spotify.com/episode/2WEZRTDiK4roBxPE6WV2hw", "role": "background" }, { "id": "open-spotify-com-show-4nmlnw3c8zcfafzc87rkes", "title": "SvD Tech brief", "url": "https://open.spotify.com/show/4NMLNw3C8ZCFAFzC87Rkes", "role": "background" }, { "id": "open-spotify-com-show-59ccf6vo5wfpcxbn1u2m9f", "title": "Di's Technokratin", "url": "https://open.spotify.com/show/59CCF6vO5wFPcXbN1U2M9F", "role": "background" }, { "id": "open-spotify-com-show-7z6xgzwqosx3346tpscfqc", "title": "AI Sweden's podcast", "url": "https://open.spotify.com/show/7z6xGzWQosx3346tpscfQc", "role": "background" }, { "id": "15p-jardenberg-se-debatter", "title": "election debate analyses", "url": "https://15p.jardenberg.se/debatter", "role": "primary-self-source" }, { "id": "aiteam-jardenberg-net", "title": "public AI team", "url": "https://aiteam.jardenberg.net/", "role": "primary-self-source" }, { "id": "aiteam-jardenberg-se", "title": "aiteam.jardenberg.se", "url": "https://aiteam.jardenberg.se/", "role": "primary-self-source" }, { "id": "go-jardenberg-se-wgs", "title": "whole-genome sequence", "url": "https://go.jardenberg.se/wgs", "role": "primary-self-source" }, { "id": "docs-google-com-document-d-1gxet5e4ebknsxvgwydnwmyknyj4welnimyhd1xxwohw-edit", "title": "licence document", "url": "https://docs.google.com/document/d/1gxET5e4eBknSXvgWydNwmykNYJ4WElnimYhD1xxwOHw/edit", "role": "primary-self-source" }, { "id": "video-macsysadmin-se-media-session-2005b-20collaboration-20services-20in-20the-2", "title": "citation survives in my MacSysAdmin presentation, page 9", "url": "https://video.macsysadmin.se/Media/Session%2005b%20Collaboration%20Services%20in%20the%20cloud.pdf#page=9", "role": "primary-self-source" }, { "id": "web-archive-org-web-20130708140859-http-www-daytona-se-blogg-vinnarna-i-yaba-201", "title": "Original organiser's results", "url": "https://web.archive.org/web/20130708140859/http://www.daytona.se/blogg/vinnarna-i-yaba-2010", "role": "independent-source" }, { "id": "mynewsdesk-com-se-boras-stad-news-joakim-jardenberg-faar-sociala-medier-priset-2", "title": "Official announcement", "url": "https://www.mynewsdesk.com/se/boras-stad/news/joakim-jardenberg-faar-sociala-medier-priset-2013-55250", "role": "independent-source" }, { "id": "mynewsdesk-com-se-hogskolan-i-boras-pressreleases-vem-faar-2014-aars-sociala-med", "title": "My reflection on what the award meant", "url": "https://www.mynewsdesk.com/se/hogskolan_i_boras/pressreleases/vem-faar-2014-aars-sociala-medier-pris-paa-100-000-kronor-910126", "role": "independent-source" }, { "id": "mynewsdesk-com-se-helsingborg-pressreleases-joakim-jardenberg-prisas-som-aarets-", "title": "Official citation", "url": "https://www.mynewsdesk.com/se/helsingborg/pressreleases/joakim-jardenberg-prisas-som-aarets-offentliga-innovatoer-998242", "role": "independent-source" }, { "id": "digitalidag-se-nyheter-prompt-sm-aer-avgjort-haer-sveriges-foersta-maestare-i-ai", "title": "Organiser's results", "url": "https://digitalidag.se/nyheter/prompt-sm-aer-avgjort-haer-sveriges-foersta-maestare-i-ai-prompting", "role": "independent-source" }, { "id": "jardenberg-se-de-100-mest-inflytelserika-tech-investerarna-i-europa", "title": "My contemporary Telegraph account", "url": "https://jardenberg.se/de-100-mest-inflytelserika-tech-investerarna-i-europa/", "role": "primary-self-source" }, { "id": "jardenberg-se-de-16-mest-inflytelserika-tech-ceo-pa-twitter-och-jag-ar-med", "title": "My Huffington Post account", "url": "https://jardenberg.se/de-16-mest-inflytelserika-tech-ceo-pa-twitter-och-jag-ar-med/", "role": "primary-self-source" }, { "id": "jardenberg-se-blogga-ar-ingenting-du-gor-det-ar-nagonting-du-ar", "title": "Cision's 2011 questions", "url": "https://jardenberg.se/blogga-ar-ingenting-du-gor-det-ar-nagonting-du-ar/", "role": "primary-self-source" }, { "id": "socialamedier-com-2014-04-29-sveriges-basta-bloggar-pr-reklam-kommunikation", "title": "2013 position in the following year's comparison", "url": "https://www.socialamedier.com/2014/04/29/sveriges-basta-bloggar-pr-reklam-kommunikation/", "role": "independent-source" }, { "id": "medieakademin-se-wp-content-uploads-2019-03-2013-medieakademin-twitterbarometern", "title": "Twitterbarometer, page 4", "url": "https://medieakademin.se/wp-content/uploads/2019/03/2013_Medieakademin_Twitterbarometern.pdf#page=4", "role": "independent-source" }, { "id": "jardenberg-se-internetworld-i-oppet-brev-till-statsministern-10-digitala-profile", "title": "Internetworld selection", "url": "https://jardenberg.se/internetworld-i-oppet-brev-till-statsministern-10-digitala-profiler-du-maste-lyssna-till/", "role": "primary-self-source" }, { "id": "web-archive-org-web-20160624144100-http-www-futureforum2013-gov-lv-en-about-nff-", "title": "Original delegation record", "url": "https://web.archive.org/web/20160624144100/http://www.futureforum2013.gov.lv/en/about-nff/delegations/sweden", "role": "independent-source" }, { "id": "mynewsdesk-com-se-ability-partner-pressreleases-katrineholms-kommun-vinnare-smio", "title": "SMIOS", "url": "https://www.mynewsdesk.com/se/ability_partner/pressreleases/katrineholms-kommun-vinnare-smios-award-2011-676152", "role": "independent-source" }, { "id": "priveq-se-wp-content-uploads-2015-11-svenska-designpriset-2013-pdf", "title": "Svenska Designpriset", "url": "https://www.priveq.se/wp-content/uploads/2015/11/Svenska-Designpriset-2013.pdf", "role": "independent-source" }, { "id": "loopia-se-pr-loopia-131127-vinnare-webbkomet2013-pdf", "title": "Webbkomet", "url": "https://www.loopia.se/pr/loopia_131127_vinnare_webbkomet2013.pdf", "role": "independent-source" }, { "id": "se-linkedin-com-posts-jardenberg-just-slightly-past-six-months-in-my-new-role-ac", "title": "My LinkedIn post about the spring silver", "url": "https://se.linkedin.com/posts/jardenberg_just-slightly-past-six-months-in-my-new-role-activity-6950071825590579200-z9Pq", "role": "primary-self-source" }, { "id": "wired-com-1997-02-crack-a-mac-for-fun-and-profit", "title": "WIRED", "url": "https://www.wired.com/1997/02/crack-a-mac-for-fun-and-profit/", "role": "independent-source" }, { "id": "tidbits-com-1999-09-13-u-s-army-moves-to-mac-os-based-webstar", "title": "TidBITS's account of the challenges", "url": "https://tidbits.com/1999/09/13/u-s-army-moves-to-mac-os-based-webstar/", "role": "independent-source" }, { "id": "jardenberg-se-nostalgi-lanseringen-av-nya-hdse-2006", "title": "Relaunch record", "url": "https://jardenberg.se/nostalgi-lanseringen-av-nya-hdse-2006/", "role": "primary-self-source" }, { "id": "jardenberg-se-mindpark-3-0", "title": "My account of Mindpark's successive lives", "url": "https://jardenberg.se/mindpark-3-0/", "role": "primary-self-source" }, { "id": "oresundstartups-com-joakim-jardenberg-as-business-developer", "title": "Contemporary reporting", "url": "https://oresundstartups.com/joakim-jardenberg-as-business-developer/", "role": "independent-source" }, { "id": "globenewswire-com-news-release-2014-10-20-969763-0-en-ooyala-acquires-videoplaza", "title": "Ooyala's announcement", "url": "https://www.globenewswire.com/news-release/2014/10/20/969763/0/en/Ooyala-Acquires-Videoplaza-to-Expand-Into-Fast-Growing-Video-Advertising-Market.html", "role": "independent-source" }, { "id": "bonnier-com-en-news-planeto-to-bonnier-publications", "title": "Bonnier's announcement", "url": "https://www.bonnier.com/en/news/planeto-to-bonnier-publications/", "role": 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